YouTube’s new premium Lite offers viewing without ads in most videos for $ 8 a month
YouTube has introduced a new option to watch with reduced ads compared to it expensively But without advertising premium plans. This Premium Lite Plan unfolds in the United States, starting today. It costs $ 8 a month, compared to $ 14 a month for a premium. All users of the YouTube pilot markets in Australia, Germany and Thailand will gain access to Premium Lite in the coming weeks.
Most videos will be available without ads under this subscription, such as podcasts, games, fashion, beauty and news content. But the company treats musical content differently, as his music service on YouTube is baked in a full offer at YouTube. There will still be ads in music and music videos, as well as shorts.
"When we talk to our users, what we have found is that there are a whole of people who want without advertising, a continuous streaming service, but they do not necessarily want a music service. This is where we got the idea of ​​Premium Lite," The Chief Product Director of YouTube, Johanna Volic, said in a video about the news. "It is really cool because it allows us to give these types of viewers a greater choice, but it also unlocks a new stream of revenue for our creators."
You will probably see ads while browsing and looking for YouTube. Downloads and background playback, two other key features of Premium Plan, will not be available to Premium Lite subscribers.
Started YouTube testing Subscription plan with lower prices in several markets in October 2024. In the same way, during this experience, the company offers users the most content without advertising, although it showed "Video ads on music content and shorts and non -referral ads when you search and browse."
The platform still treats Premium Lite as a pilot. YouTube plans to expand the level to more countries later this year. He will also "Enter more ways our users get the most out of their subscriptions."
This article originally appeared on Engadget at https://www.engadget.com/enttrain/stream/youtubes-new-premium-lite-ofers-ad-viewing- on-2444-15- 8-mont
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