YouTube tests a discount from a two -person discount subscription subscription

YouTube tests a new subscription plan for a premium by two people in selected countries, the company confirmed to TechCrunch on Monday. The levels are piloted in India, France, Hong Kong and Taiwan.

The news was first reported by Money controlS

“We are experimenting with new ways to provide greater flexibility and value for our YouTube premium subscribers, including offering a premium plan for two people in some countries, allowing two people to share a reduced price subscription,” said a YouTube spokesman in TechCrunch.

Like the level of Spotify’s duo subscription, the new YouTube plan allows two people living together to have access to a premium for a discount. The plan is aimed at people who want the benefits of YouTube Premium, as without advertising viewing and playing, without engaging in a full family plan.

As for YouTube, the new plan would allow him to increase his subscribers’ number and potentially earn more revenue. For example, people who may have canceled their premium plans After raising prices in recent years He may decide to register for the plan with a discount of two people.

Starting the test comes when Google YouTube ownership works to diversify its subscription offers. In March YouTube implemented a new Premium subscription called Premium Lite This allows users to watch “most” videos without ads for $ 7.99 a month. The plan is currently available in the US, Australia, Germany and Thailand.

At that time, the company stated that music subscriptions and YouTube Premium on YouTube was combining over 125 million users worldwide, including trials.

As with any other start of the test, it is unknown when or whether YouTube plans to unfold a premium premium plan than two people or in additional countries.