Your new favorite sex toy may be a “egg” drugstore

Unlike the Fleshlight, which is flamingly anatomical in design – some versions are even molded to look like chats of individual porn stars – eggs are downright discreet. “It looks like a fun technology product, although it’s not so technical. And it looks almost asexual, “Liberman says. She thinks the eggs look like what Apple can release if it ever enters the sex toy market.

Tenga says all these elections are deliberate: affordable aesthetics have always been a key part of the company’s attractiveness. “For many people, eggs were the first time they saw a sex toy that didn’t look like a sex toy,” says Andreas Nishio, a longtime TENGA employee.

“Many people still have in their heart the feeling that sex toys are shameful or dirty. But it’s a sweet little egg. It is much easier for them to take. “

Now Tenga is considered a lifestyle company more than anything else, with an emphasis on wellness. In Japan, its proposals for goods include a whole special line of street clothing, and its leading store in Tokyo is in the high quality shopping neighborhood of Ginza, not neighborhoods that are usually associated with sex shops and Maid Cafés like Akihabara.

At this particular moment, the frivolous and ambiguous appearance of Tenga’s eggs can make them even more attractive to countries such as the United States, which is quickly becoming more conservative. In Texas, for example, there is an effort at the moment to Introduction of legislation This would make the sale of sex toys in drugstores illegally.

This is part of a broader impetus to ban or suppress the sexual expression. “If you have a masturbation sleeve that looks like an egg and this can be sold as, say, a stress relief ball,” says Lieberman, “in ever-sexual American society that would allow this product to It exists in more places. “