Xiaomi’s striking Su7 Ultra for Global Success of EV

This year at MWCOne of the most exciting touring cabins belonged to the Chinese smartphone maker Xiaomi. The company not only has the new Xiaomi 15 concept and a modular concept of the camera, but also a new car, the SU7 Ultra, in addition to Su7 we saw last year on the showS

Just The week before the mobile showThe model exposed to the Xiaomi booth has attracted crowds of fans with its sports work “lightning yellow” paint. Positioned to the same son SU7, which we first saw last year, EV has a noticeably shiny and more forth profile. This is the version of the car and the prototype has already broken the record of the Nürburgring four-door sedan as a formal experience with the help of a production model scheduled for later this year.

The transition of Xiaomi to the EV market was an amazingly successful and bold side -side maneuver for the company. By the end of 2024, it had supplied 135,000 units of SU7, and within two hours of the release of the SU7 Ultra last month, it sold over 10,000 units of the new EV. The company has also achieved something unique in the technology world, managing to make a car and bring it to the market where others or have failed (sorry Apple), or make a laborious slow progress (looking at you, Sony).

The reason that the Xiaomi has attached the trend and has managed to focus so aggressively and successfully on the EV market is largely due to the fact that the CEO of Lei Jun has made it a priority, according to Daniel Dejarlai, the world spokesman for the company. “To direct it to the project is part of the reason we are doing so well,” he said in a media briefing. “He is the secret sauce.”

At a press conference at MWC this week, Xiaomi President William Lou announced that the company plans to sell its EVS worldwide within the next few years. This will probably take more time than Xiaomi would like, but it seems ready to stay the course. “Obviously, there are many complexities that are trying to bring a product like a car in the world markets,” says TJ Walton, a senior marketing manager for the company’s products. “There are many more pieces (s) much more complicated technology than the smartphone.”

Just where Xiaomi cars can be landed when they become global, it is yet to be confirmed, but Europe seems to be a probable goal. “The EU is one of the regions around the world that insists that it is most difficult to move strictly to EVS,” Dejarlais said. This presents a “huge opportunity”, although he added that Xiaomi would have to look closely at the regulatory challenges.

As for the United States, this can be complicated – especially with the Trump administration Targeting Chinese companies with tariffsS “This is something we will always explore and something we will always want to do,” Dejarlais says in a potential move in the United States. “Whether we do it or not, it is something that you have to stay over the course of more information (of) in the future.”

You somehow feel that Xiaomi is just starting. In China, it sells a massive ecosystem from AI related products and has plans to make their large appliances available globally in the coming years.

This is to mention anything about the upcoming startup of Yu7, an average electric SUV that the company has in the pipeline to round its series EV. Already Yu7 is advertised as a rival of the Tesla’s Y model and with SU7 Send Tesla Model 3 in China between April 2024 and January 2025 and Tesla sales that have been widely reported to be decreasing in EuropeXiaomi seems ready to become a serious competitor in the global space of EV in the coming years.