Winds of change are here: Gautam Adani launches renewable energy campaign
The Adani Group, headed by Gautam Adani, recently unveiled a new ad campaign ‘Hum Karke Dikhate Hain’ to highlight its efforts in renewable energy.The campaign was launched with the release of its debut film Pehle Pankha Phir Bijli (First Fan, Then Electricity ).
The film tells the heartwarming story of a young boy, Tamtu, who believes in the power of a simple fan to bring electricity to his village.Created by Ogilvy India and shared by Adani Group Chairman Gautam Adani, this inspiring film features the impact of clean energy solutions provided by wind turbine generators to transform and light up an entire village.
The 1-minute-30-second video shows a heartwarming scene where a young boy eagerly asks his father when the light will come on and when the fan will start. The father replies, “Tasty sir, the fan will come first…then the electricity.”
The video highlights a remote village without electricity, but with the help of the Adani Group, windmills are being installed, bringing strength and hope to the community.This initiative reflects Adani Group’s promise of not only infrastructure development, but also progress, hope and a brighter future.
Referring to X, Gautam Adani wrote: “There is a place in our actions. Promises that are not only about infrastructure, but about progress and a brighter tomorrow. The winds of change are here.”
“This film marks the beginning of a multi-part series under the hashtag #HKKDH that the Group will be introducing across broadcast, digital and social media platforms in the coming months, with similar stories and highlighting the impact of its initiatives.”
Adani Green Energy
Adani Green Energy Limited (AGEL) is recognized as India’s premier provider of renewable energy solutions and a global leader in facilitating the transition to clean energy. AGEL specializes in the development, ownership and operation of large-scale grid-connected solar, wind and hybrid renewable energy facilities. in. Their renewable energy unit, Adani Green Energy, aims to develop 50 GW of renewable energy by 2030. capacity, which includes the ambitious Khawda Renewable Energy Park in Gujarat.
Covering an area of 538 square kilometers, five times the size of Paris, Khawda is set to become one of the largest renewable energy projects in the world.
Adani Group’s impressive portfolio includes the completion of the 648 MW Kamuti solar plant in Tamil Nadu, then the world’s largest single-site solar power project.These initiatives demonstrate the Adani Group’s leadership in achieving India’s clean energy goals :