What drives Tesla’s troubles? | Cable

However, there is a feeling that at least part of the fall can be due to anger about the political activism of Tesla Executive Director Elon Musk and the decisions taken by the so -called Ministry of Government Efficiency Under his guidance. Since mid -February, Tesla showrooms have attracted protesters in 100 or more cities in the United States, eager to inform passers -by to their feelings to Musk for a leading cutterS

These largely well-meaning protests taken from the sidewalks-some Mariachi Groups, Puppets and Large Cardboard Cyber To decorate – organized by a website called TeslatakedownAnd they attracted a lot of media coverage in the process.

Alex Winter based in Los Angeles Documentary-and the title bill of the comedy for travel in 1988. Bill and Ted’s excellent adventure– Website creator. He tells Wired that the Teslatakedown movement wants to download Musk: “We strive to depreciate the brand. This is a very simple and effective tool for people to go out and protest. “Media reflection enhances the message of the movement,” says Winter. “We want to spread inspected, factual information about musk, dog and why Tesla must be depreciated.”

“Musk itself oxidizes the Tesla brand,” says Winter. “We just help him.”

Teslatakedown launched last month, launched by a February 10 Publishing Blussian from Joan DonovanA misinformation researcher and an assistant in journalism and emerging media research at Boston University. “Go out and participate in the International Pickee #Teslatakeover at the local level,” she writes, later agrees to the renaming of the movement.

“I asked, what was I ready to do physically to raise awareness (musk)? Well, I’m ready to go out on Saturday and protest in front of Tesla car dealership, “Donovan tells Wired. “I made a flyer and started distributing it online. Alex saw my post and we started sending text messages what to do; Everything gathered super fast. “

There were 50 people on the first demonstration in Boston on February 15. By the third week, this has increased to 300. “I have met teachers, people working in public health, people who are retired, university students – all Americans who want to see Dog to disappear,” says Donovan. “This is not only a strategic boycott of Tesla, it is a watering protest in which many complaints are emitted.”

Elon Musk and Tesla did not respond to requests for comment.

Erica SherowetA political scientist at Harvard University has studied over 300 modern uprisings around the world and found that change is usually inevitable when it is simple 3.5 percent of the population Join the movement.

“There are usually many more people who sympathize with movements than the people who are actively involved in them,” Sherout told Wired.

So can teslatakedown work fast? “Instead of thinking how long it takes,” she says, “I usually look at whether the movement is pressure and inertia with each subsequent action.

“In social science for these movements, many people speak of defects – creating people in different pillars of support, displaces their loyalty away from the status quo. In the case of corporations, these pillars may include shareholders, workers, suppliers, distributors, advertisers, users and those around them.”

Loyalty

These pillars may already show signs of instability. In Reddit, Tiktok, Facebook and even X, posts began to be arranged by people who say they gave up their Tesla. Singer Cheryl Crowe was one of the most profiles of them who posted a video on Instagram on Valentine’s Day Good pay to her tesla until he was driven out on a truck with a plane.

“There is a time when you have to decide with whom you are willing to come up with. So long, she writes, adding that she was donating the revenue from the sale of national public radio as he was “under threat from President Musk”.