Wendy’s to launch new Frosty flavor to fuel traffic

Wendy’s launches menu innovations in the coming months to drive customers to stores its stores and gaining edges fighting to bush traffic In the last quarter.

During Thursday, the chain announced that the chilly desserts of this source were frosty rotations and frosty fusias. It follows a limited edition debut of a thin mint frost collaborates with the US Girl Scouts.

Cold rotations are chocolate or vanilla frost choice with a choice with sauce. Frosty Fusions are mixed with these sauces with Mix-Ins, according to the company.

Wendy’s fine mint character is frosted. (Wendy’s)

Falling Fast Food Restaurant Sales Because More People At Home Eat

“Frosty is one of the most used in the Wendy’s menu, and we know that consumers are more and more looking for new spices and variety,” said Lindsid Radkoshki, Handiciping Head of Wendy.

Frosty New Offers The company’s goal is to update the main menu items and “run an influential innovation to meet consumer preferences and to win rapidly growing areas.”

During the course of The earnings of the fourth quarter Call last month, the company said that its “rising traffic and dollar growth exceeds” the whole fast service restaurant Burger Category in the USA

Nearly 80% of Americans consider fast food due to high prices for “luxury”

The rights passed its growth within the three-month period ending on December 31 to the success of its cooperation to celebrate the 25th anniversary of SpongeBob.

Last month, during the fourth quarter earnings, the company reports that its “rising traffic and dollar growth exceeds” the full fast service restaurant Burger Category in the USA. (Paul Weaver / Sopa Images / Lightrocket Via Getty Images / Getty Images)

“At its peak, this fan favorite has drained a 20% impressive 20% The same restaurant sale With an enhanced traffic and medium test, including Krabic Pete almost double our typical size, “said the call, he added that this showed the company’s approach to partnership and innovation.

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Fast service field It has started to tuck innovative offers to the menu and add more value transactions falling into the trimens after passing traffic, as inflationary-careful consumers continued to eat at home more often.

For example, McDonald’s General Director Chris Campksinski warned that before 2024 he expected a difficult environment, its performance has decreased its expectations. The company has rolled the new value menu in its restaurants with an application for traffic rejuvenation.