Walmart has updated its logo for the first time in nearly 20 years. The internet has thoughts
Walmart announced Monday presented its new logopart of a “comprehensive brand refresh”.
The US-based retailer boasted in a news release that the new look – the first change since 2008 – reflects its evolution. Own online”brand center,” Walmart hailed its color palette (true blue and sparkly yellow), font (“everyday sans”) and its trademark “spark” symbol, calling the latter a “beacon that guides customers.”
But some people on the internet have noticed something else about the new logo.
“Looks the same,” he wrote Someone in Xis one of many people with similar feelings.
“I can’t believe anyone got paid for this” placed another person.
“A complete overhaul is long overdue, and while some may be worried about this radical change, it’s about time.” he joked to another.
That’s what Walmart is the world’s largest retailerhires some 1.6 million people in the US and approx 100,000 people in Canada.
Its founder Sam Walton, Ark. in 1962. It opened the first store in Rogers and also introduced its first logo: the word WALMART in plain blue lettering. The Walmart Museum.
according to Business InsiderWalmart has introduced seven different logos before its newest logo. This included moving the text from WALMART to WAL-MART to WAL*MART to finally Walmart as we now know it: no single word, lowercase letter, hyphen or asterisk.
In 2008, the company added a yellow “spark” to represent the “spark of inspiration” that led Walton to create the first store. The Walmart Museum.
In its announcement, Walmart said the updated wordmark was “inspired by Sam Walton’s classic trucker hat.”
The update “demonstrates our evolving capabilities and our long-term commitment to serving our customers of today and tomorrow,” said William White, senior vice president and chief marketing officer at Walmart USA. Monday news release.
“Meaningful Differences”
Not all reactions to the not-so-new logo were negative. Some of them design and marketing websitesfor example, while noting that it would be pointless for Walmart to drastically change its recognizable logo, he called it a welcome “flash”.
The editor of the design site writes: “The logo itself is an example of refined simplicity.” Creative Block.
“While parts of the internet were disappointed by the ‘subtle’ changes, Walmart, a huge brand, had no reason to completely change its logo – and the design team did a great job of highlighting the best parts of the existing design and the brand’s goals.”
The changes can be difficult for “the unobservant eye,” he writes Fast Company As the website explains that the word Walmart has been redrawn, the spark is separated from the text and the blue is brighter.
“You could say it’s subtle, but there are meaningful differences,” White is quoted as saying in a Fast Company article.
And as Forbes notesWalmart “wasn’t worth more than $735 billion by throwing money away.” Even if the changes seem minor, there was probably a professional team behind the update.
“From sustainability to staying on top of current trends, there will be many good reasons behind Walmart’s seemingly minor change to its new logo.”
Still, that hasn’t stopped people from having fun online.
“Is this a joke?” placed Someone at X.
“A lot of people hate the Walmart logo redesign, but if you’ve ever been a third-grade girl, you can tell that the new logo is completely different—the old one is a sun, and the new one is a flower.” X user Kelley K.
CBC Sports’ Brittany MacLean and Shireen Ahmed rank their favorite Northern Super League logos.
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