Vidit Aatrey Meesho – ‘Majority of India won’t pay for convenience’: Meesho co-founder Vidit Aatrey on quick commerce

India’s fast trade sector witnesses a boom, whose market grows in almost 60x for the last five yearsA number The verdict has offered even the traditional e-commerce giants with key shipping models.

In November 2024, Myntra defamed its defamation into a 30-minute delivery space with M-Now, emphasizing the growing competition in the passage. The Amazon Prime Minister has already reduced delivery deadlines on the same day and one-day options, and now others follow suit.

Rapid trading by purchasing, questions arise, more e-commerce players will enter this spaceA number Vidit Aatry, co-founder of Meesho and CEO from its point of view of investing in BengaluruTo be in style Offering that before the rapid trade reaches the market accommodation, the appeal remains restricted to certain categories and a special consumer base.

“It is shopping from this passage, but it is limited to certain categories, mainly due to the need for speed,” said Aatrin. “Consumers will be ready to pay a prime, platform fee or convenience fee for priority. However, the majority of India is not ready to do so, and it is a real opening that we work in the direction of the bridge. “

Unlike fast trading players, Meesho has a different vision. “Our goal has never been just to solve for comfort, as there have always been players who have needed that need, both before and today,” said Aatrey. “In many cities of many people, many people were shopping at Amazon due to one-day delivery of speed, delivery of the same day. Instead, our attention has always been the majority of the country online, both consumers and small businesses. “

Main drivers for meesho are accessibility and availability, not extremely fast deliveries.

Meanwhile, the company has recently been funded by Tiger Global Management, Thinking Investment and Mars Growth CapitalpuppyAccording to TRACXN, with the participation of Peak XV partners and Westbridge Capital. When Meesho Gears is IPO, he also moved the NCLT to Reverse India, as he will present his DRHP in the second half of this year.