US has spent over $ 500,000 on Hyper-Problem ads on YouTube to discourage irregular migration

Just two months later, the same ads began to be broadcast on free air television in Mexico, during football matches and shows at the first time. In one of the messages, it warns: “If you are considering coming illegally to the United States, do not even think about it. Let it be clear: if you come to our country and break our laws, we will pursue you. Criminals are not welcome.”

This initiative is part of a broader context of state and federal campaigns aimed at discouraging immigration, ranging from public communication strategies, such as billboards and information messages, to more aggressive measures such as the installation of prickly wire and deportation operations.

Mexico President is responsible

In response, Mexico President Claudia Shainbaum insists on a legal reform to ban foreign propaganda in local media, calling stains a violation of sovereignty. The US Government and Mexican Television Stations – led by Televisa – have studied a legitimate door to broadcast contradictory ads, which are now referred to as “discriminatory” by Mexican authorities.

Because Shainbaum – which is often reconciled to Trump’s demands to avoid economic repression – this campaign, which was shown during football games and programs with a large audience, crossed the line. On Monday, she asked the television stations to withdraw ads. When ads continued to be broadcast on Mexican television stations on Tuesday, Shainbaum announced a reform of the Federal Telecommunications Law to ban foreign governments from buying advertising space for political or ideological purposes. The measure, which includes social networks, seeks to turn the door created in 2014, when such restrictions were eliminated by former President Enrique Pena Nieto.

Spots, with the participation of Christie November, associate irregular migration with violent crimes: “pedophiles. Investment in digital platforms aims to maximize the range.

“What can they promote? Tourism, Culture. But not discriminatory propaganda,” said Shainbaum, who identified Nov’s messages as an attempt at “intervention” and the risk of migrants’ dignity.

The president is convinced that her initiative will unanimously approved in the congress, even derive support from the opposition, creating it as a protection for national sovereignty.

The CBP One application lacks precautions

Стратегията на DHS зависи не само от агресивните съобщения, но и от технологичните инструменти като приложението CBP One, които използват за подпомагане на мигрантите да се подготвят за влизане в Съединените щати и сега им позволява да планират срещи за срещи за срещи за срещи за срещи за срещи за срещи за срещи за срещи за срещи за срещи за срещи за срещи за срещи за срещи за срещи за срещи за срещи за Meetings for meetings deportation Or apply for asylum. However, human rights organizations claim that the app, promoted in ads, has no transparent guarantees and exposes users to accelerated deportations.

On the other hand, Shainbaum’s reform is a dilemma for platforms such as Meta and Google: How will ads regulate ads paid by foreign governments in Mexico? The ban will affect not only television but also segmented campaigns on Facebook or YouTube, where DHS has invested greatly.

This campaign is part of Donald Trump’s promise to deport millions of illegals by 2025, using laws such as the law abroad and programs such as the termination of humanitarian conditional release for the Cubans and the Venezuelans. Although Mexico has collaborated in stem migration streams, NOEM’s escalating rhetoric burns the relationship already weakened by trade disputes and tariff threats.

While DHS spends millions of deterrent migrants, sheinbaum’s legal maneuver can limit future foreign campaigns. But the true impact of the two sides will be measured on digital and physical limits.

This story originally appeared on Cable Spanish and was translated from Spanish.