US automobiles face steep challenges competing in Europe
The employees of the US counterpart Brian Paneebekchchchi’s cars tell the employees of the US counterpart to prevent the alleged “pain” of President Donald Trump tariffs.
Most people in the world or need or want to buy a car. But when it comes to choosing the model, American vehicles get a short reduction. In other words, people outside the United States seem to avoid buying US vehicles. Instead, they would rather buy their home version.
Consider the sale figures of this car. In 2024, the United States imported 757,564 new vehicles EUIf the EU imported only 169,152 from America, according to the European Car Manufacturers Association. Put the monetary conditions, the EU is the US sales of 38.5 billion euros ($ 43.9 billion), and $ 8.9 billion (about $ 8.9 billion) sold to Europe.
Most of the reason is 10% of the EU, where all the import of cars and light trucks fit. Compare it to a 2.5% tariff before President Trump changes. This alone motivates us into a large shortcoming, compared to cars made inside Europe.
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Chevrolet Tahoe is built in GM Arlington, Texas, in the factory. (GM)
US trucks and cars are more expensive in Europe are more expensive.
For example, in the United States, the Great Chevy Tahoe, a large SUV, has the starting list price of $ 59,000. In Norway, which reaches taxes to $ 100,000. Europe elsewhere, you will still pay more. In France it rises to 60.490 dollars.
Appendix Taxes and other expenses can make even the eye water of the used car. For example, Fox Business found 2021 DODGE RAM The equivalent of 2.5 million Norwegian religions was recently offered, the equivalent of $ 235,000.
The new Ford Ranger truck will start $ 33,808 in the US but $ 40,000 in France and Germany. The value outside Europe is the same in China and Japan.
Jeep Grand Cherokee starts with $ 38.490, but $ 64,830 in France and $ 61,990 in Germany. It will cost about $ 61,990 in Japan and China.
Chevy Corvette C8 StingRay starts at $ 68,300 in the United States, but $ 69,990 in France and Germany. In China, it is $ 76,990, and $ 69,990 in Japan.

The employee fits airbag to the Adam Opel in the General Motor Motor, in the German city of Eisenach. February 11. (Jochen Eckel / Bloomberg Via / Getty Images)
Tesla Model Y costs $ 50,630 but $ 51,289 In France and $ 51,175 in Germany. This was the only US car that the best-selling vehicle in 2024 would be in any country of the European Union. Denmark, the Netherlands and Sweden. In all other EU countries, people chose non-American cars as the best choice. Tesla Model Y is $ 36,430 in China. In Japan, it is $ 61,600.
Each country has different taxes for cars that usually depend on the price of the vehicle.
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There are other issues besides the assessments that American cars and light trucks are less attracted to Europe. It is noteworthy that the US cars tend to be significantly larger than European cars, weighs about 20% more than European cars on average. It makes us more expensive, as gasoline is much more expensive in Europe than in large European farms such as France, Germany and Italy, $ 7.19 to $ 7.57. It’s more than double US dollars with $ 3.22 gallon.
“There is a psychological problem, how much does the gas tank cost it,” said Robert Robert, Professor of Economics of the Central University of Michigan. “Psychologically, you don’t want to fill a large gas tank due to costs.”
There have also been a long bias or Snobbery against buying American cars in Europe.
Wright said:
“The cars are smaller than Europe everywhere,” he said. Riley’s main market strategic artist. “They don’t have a massive SUV and will not have large cars. It was probably a challenge to sell American cars in Europe. “

On March 28, the cars in Lyon, France, stopped in traffic. (Romain Doucelin / Sopa Images / Lightries Getty Images)
Small cars have led to smaller parking lots, which gently uses the preference of small cars.
Plus, European roads are narrow and are inclined to be winding than directly, which reflects the medieval road system in most countries. “When driving a car I didn’t see one American car, which fitted to the European road,” said the Hogan.
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There is a further challenge. Car safety. It is important when selling US cars in the EUEU laws on security are much stricter than in the United States, according to Polis, the European Cooperation Network of Cities and Regions to improve transport. It says that road deaths in Europe have refused 16% to increase 25% in the United States, which the organization points to American pickup trucks as a threat of pedestrians and cyclists.
Safety worries can hinder some of the American trained vehicles. “The problem is partially down to consumer beliefs,” says Wright.
According to the world integrated trade, in other regions and countries sold in 2023, they are similar to 33,417 vehicles. Japan bought less than 28,369. Many other countries have purchased even less vehicles.