Unlike any AI I have seen: Why this 3D modeling program works for anyone

I tested a lot AI-submitted creative softwareand when it comes to an image (and now video) Generators, there seems to be two options: you enter prompted, cross your fingers, and hope AI will understand all the details and instructions you want. Or you don’t use AI at all and you have to do everything manually in Photoshop or other program. I had seen very little that offers a nice middle ground … to Intangible AIS

Intangible is one of the many start -ups that benefit from new generative AI technologies. Its leading tool is a 3D modeling program that allows you to enter text prompts and create manipulative, 3D scenes that can be turned into photos and videos. You get the type of control as if you are rotating on a camera on a set (or virtual set) without having to manually create each element in a scene. And everything is based on the browser, which means you don’t have to download software. Unlike any AI image or video generator I’ve seen before.

At first, blush may not immediately think about times when you need to use a 3D model in your daily routine. But for people who are visual learners or who are struggling with spatial intelligence and trying to imagine and move in physical spaces, this can be useful. Intangible said it was built for everyone, not only for animators, but also used for tasks such as visualizing advertising ideas or planning physical spaces for events such as wedding places.

“If you are making a big Hollywood production or Triple game, you do not stop in intangible. But for many people the quality of what you get from intangible, it will be more than enough for web applications, presentations and terrains,” Charles Migos, CEO and co-founder of the non-material, told me in an interview.

The idea of ​​intangible began, while Migos was Vice President of Product Design at Unity, a global game software company. But when it became clear that unity would not be able to start the product, Migos left and began intangible with co -founder Bharat Vasan in 2024. Since then, the intangible has received $ 4 million in funding from VCS and other angel investors. She is currently in private beta. Intangible, beta users include production designers who have worked on intensive CGI films, including Star Wars and Shrek.

The intangible will be published publicly this June, Migos confirmed to CNET.

The leading product designer of Intancible, Philip Meshan, gave me an early, exclusive look at how the program works. With a text, he created a city full of buildings reminiscent of 3D, AI Ed New York City. He removed a character from a bank of pre -created elements and made it a runner. He customizes her appearance with a text prompt – which remains the same as you do other edits – and pinch her posture to make her work. He could change the whole perspective of the shot, putting it in the foreground and making pinches to the right angle.

Metshan spent nearly 20 years in Pixar, working on favorite films such as Wall-e and The Incredibles 2. He is familiar with the exhaustive detailed work that goes into creating something as high quality as a blockbuster cartoon, which can take it to get a bunch of leaders. AI tools as intangible are one way to help speed up this process because they can make fun of many ideas for some of the time it will take to do it manually. Even if AI images or videos are never used in the end product, AI can help to live up artistic visions and help sell people in general aesthetics or direction.

“The decision is the most expensive thing in the production pipeline,” Meshan said. “Any tool that can speed up this process or make this process of iteration more efficient and joint is always great.”

Metshan showed me an example of how intangible can help speed up this process. He uses intangible to create a 49-second AI video to imitate television advertising. It only took 3 to 4 hours from beginning to end to produce, significantly shrinking the typical weekly production process of telling stories, location intelligence, casting and capture. It can also make major changes, such as changing time in scenes, at any time during the creation process. The program retains the way you characterized the promotions with prompts and you can use these existing elements on other sails. As Meshan showed me, he could make the same red jeep through a forest path during the snow, rain and sunlight.

Intangible, two different types of models work: one that recognizes and processes your prompts when you want it to create things and another that creates these elements. The intangible uses Chatgpt and Grok to help start things and you will be able to choose between stable diffusion, stream and cling to visualize scenes. You will have any images and videos that you do with intangible, but so far there are no visible watermarks, so you will want to reveal that you have used AI.

Intancible’s leadership knows that not all creators will be on board with the use of generative AI. The creators expressed a lot of concerns about Workplace to the potential copyright During the training on the Flood Model from “Backup“This is becoming more common online. Migos hopes that technology as intangible can enhance creativity, one of the many intangible human qualities that AI will never be able to replace – hence the name of the company.

“(Creators) are major storytellers,” Migos said. “They understand how the audience thinks and understand the truth and beauty of the forms of art. These are the people we want to empower.”