The US smartphone market continues to grow, but expect shifts

Thehe smartphone The market is for a major change over the rest of 2025. The last Channel findings Show that the world’s smartphone market has increased by 0.2% in the last quarter. This is a slight increase, but a decline compared to previous growth numbers. Recent data note the third consecutive quarter that market growth is slowing down.

“Markets, which have shown a strong speed in the last year, such as India, Latin America and the Middle East, are now experiencing remarkable downturns in Q1 2025, which shows saturation in demand for demand for mass market products,” says Toby Ji, Chief Analyst at Canalys.

Among the smartphone carriers, Samsung delivered the largest – 60.5 million units. Canalys quotes the launch of several of Samsung’s popular models and new A-series Prices as a cause of leading growth in the last quarter.

Canalys pointed out that most Android brands adjust the inventory levels in the first quarter to avoid new product interruptions and channel products prices.

The US smartphone market increased by 12% during the year in the first quarter. Apple manages these results with its iPhone line Although it is the second leading carrier worldwide-selling 55 million units. However, things are expected to change because of Trump Administration’s Tariff PolicyS

“Apple proactively builds the inventory before the expected tariff policies,” says Le Suean Chiew, Manager of Research at Canalys. “While the iPhone manufactured in continental China still represents the bigger part of the consignments in the US, production in India has increased at the end of the quarter, covering standard iPhone 15 and 16 series, along with acceleration of 16 Pro series,” ”

Tariffs can change the US smartphone market. Chiew already expects the US market to be variable for the next two to three -quarters. In anticipation of what is happening with tariffs, Apple can transfer production from China to IndiaS

Tariffs can also lead to limited availability of more expensive models and higher prices and could also bring uncertainty to Android products.