The new Amazon shopping assistant knows what you like

Amazon is looking for more ways to customize your shopping experience by revealing a new generative artificial intelligenceS Amazon’s new feature called InterestsIt was declared on Wednesday as a way to help you find products in its store that match your hobbies and preferences.

Amazon said his AI tool, for example, could offer NFL’s new football clothing, golf equipment of a keen golf or photographic equipment of someone who likes to take pictures.

The tool that is constantly working in the background is designed to help buyers cut the objects and surface items that are best resonated with them. You can use spoken language – such as “Brewing Tools and Gadgets for coffee lovers” – and AI will scan the Amazon store for the respective products. The feature will also generate adapted recommendations based on buyers’ price limits.

Amazon Inraters is currently available for a small group of US customers in the Amazon shopping app and on their mobile website, with plans to extend access in the coming months. For people with early access, it will appear on the “Me” section in the Amazon shopping app.

This is the most upgrade in a growing AI progress composition from Amazon, including more Alexo conversationmore AI generated resumes and improvements to RufusHis existing AI shopping assistant. It also comes at a time when technology companies examine how AI systems can act more recently as real assistants and provide meaningful users’ maintenance.

But Sucharita Kodali, an analyzer from the market research company Forrester, said the instrument feels like an extension of existing customization systems that have long been used in retail trade.

“It sounds like just another engine for recommendations with a central layer for preference,” Codali said. “There may be a faster user interface that excites people, but it doesn’t sound so different to me than functional e-commerce for decades.”

The news coincides with that of Amazon Spring sale This week that has savings beyond electronics., household goodsDaily foundations and others until March 31.