The mobile game market shows again indicative signs of growth | Adjust

The mobile game market shows positive signs of life in early 2025, according to the latest Analytics Company report AdjustS The company has launched its playing report on the 2025 game applications, which gives an idea of ​​the trends in the mobile game market for the last year. According to Adment, this market shows signs of growth and recovery after a challenging time, partly thanks to changes to the revenue strategy.

Adment’s findings show that the Global Gaming App Installs increased by 4% compared to the previous year in 2024. One of the big ones from the report is that it has new opportunities for mobile market growth, partly thanks to the new AI -oriented experience, increasing personalization. In addition, it obviously shifts the users’ acquisition strategies, helping the studios quickly identify the best advertising artists.

One of the main sources of growth was in developing markets-more special in Lam and Mena, where installations increased by 9% and 7% respectively compared to the year in 2024. The Adment report also noted that the hyper-day games had the highest part of the installation, although they were held only 11% of the sessions of the sessions Strategic games, on the other hand, had the highest increase in the installation of 83%.

Tiahn Wetzler, director of content and insights at Adment, said in a statement: “After a market variability, mobile games return to a growth trajectory. As the first adoption of mobile devices is accelerated in regions such as Latam and Mena, game developers and marketers that give priority to the long -term short -term relationships in short -term acquisition will derive the awards. “