Tesla discounts Cybertruck amid production challenges

Tesla is offering discounts on its Cybertruck electric vehicle after a report that production at the Tesla factory has been slow. The latest Cybertrucks model features price cuts of up to $1,600, bringing it to $72,890, with up to $3,410 off demo units (for a total of $74,030), as listed on its website.

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The news comes as the EV landscape is changing, with Tesla facing competition from legacy automakers like Ford and newer players like Rivian and Lucid amid price wars and slowing demand. Meanwhile, Business Insider reported last week, some workers were reassigned from the Cybertruck assembly line in Texas to focus on the company’s best-selling Model Y sedan.

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A Tesla representative could not be reached for comment.

The Cybertruck has faced constant criticism since its 2023 launch, from its polarizing design to issues with its stainless steel finish, which is prone to rusting and staining. In December 2024, Cybertruck was also part of a Download 70,000 Tesla cars related to the tire pressure monitoring system – the seventh recall for the sharp-angled electric pickup truck.

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Although CEO Elon Musk initially touted a starting price of $40,000, the Cybertruck currently sells for nearly double that price.