Temu spends us ads, the App Store later falls after Trump tariffs

“Shop like a billionaire” marketing campaign Paving the way for last year China Online retailer temp Super dishSharpened and sorted the spending online advertising Apple Get the following plunge following the App Store President Donald Trumps Tariffs in trading partners.

Temu belonging to the Chinese e-commerce giant PDD holdingsIn recent years, deals were in the online advertising Blitz in recent years to attract deals to their site. With its heavy spending on Facebook, the company has promoted clothing, jewelry, household items and electronics in the company’s bargans.

Temu that strategy was so effective In the list of the list of the most downloaded free applications It has been the last two years in the United States. Apple’s app downloads in the App Store, 62% in recent days, 62%, digital information and analytical companies fell by 62%. 5 shirts used for ads and blankets for 50 cent eyebrow trimper Google Search results and Facebook The feed was not all, disappeared.

President Trump tariffs raised Temu’s work model with the advertising strategy. Packages sent from China are now subject to 145% tariff speed, which allows you to provide less than $ 800 to enter the country. is set to get away On May 2.

Temu and Shein, a fast fashion market location with gardens for China, plans to raise their prices in response to tariffs. Both companies Sent notifications In recent days, the prices will be increased to their websites next week.

“Our operation costs increased due to the latest changes in the rules of trade and tariffs” Temu gossip on site. “Let’s offer price arrangements since April 25, 2025, to offer your favorite products without compromising quality.”

Sellers in the third party market, which is a source of Amazon’s products from China, said they are considering increasing prices when they are higher than tariffs. Many enterprises in the Tiktok store, the market of social media app, are also calculated for Chinese manufacturers for items.

Amazon, an opponent named November began to Temu Amazon HaulItems under $ 20 from China.

Temu application, according to data, in the list of the best free app in the United States, is 69th in the list of the 10th US Top 10 Sensor tower. At the moment Sheen, last month is below 15 and below. The shares of PDD trading in the United States decreased by 22% this month compared to 6% of NASDAQ. Shein is private.

Rival Chinese vendors, subsequently rose to the top of the App Store in the App Store, including Beijing-based wholesale seller DHGATE, which rose №2 free iPhone application in the United States and AlibabaSorted Taobao number 7. Bloomberg reported Viral videos that promote their cheap products on Tuesday caused anger.

A similar analysis, a similar analysis, showed the search, screen and social media advertising, which visited the paid traffic or website, decreased by 77% since April 11.

Marketing Firm Tinuiti, 20% of the United States saw that impressions of Google Shopping ads were taken by Temu on April 5. One week later this number had fallen to zero. For comparison, Shei’s impressions were received on April 12 at 17%, 60% of impressions Amazon.

Temu and Shein’s representatives did not respond immediately to the surveys for the comment.

Temu was one of the earlier Meton The biggest advertisers, but severely measured their expenses on the platform. On Wednesday, the Temu operates six ads along the US meta platforms, and show the review of the metal advertising library. Temu, especially in Europe and in the UK, is running about 27,000 advertising between meta sites and applications

This meter can be problematic for advertising a significant push won From the discounted retailer. Advertising analyst Madison and Brian wieser on the wall estimated More than $ 13 billion in meta in 2023, more than $ 132 billion, and in 2023, the revenues of the name came from China. Meta is scheduled to report on the first quarter of the first quarter.

E-commerce analyst Juozas Kaziukenas, Temu returns to the commercials, but the company seems to be transferred to other markets.

“This is as significantly reduced to the use of TEMU,” Kaziukenas said in an email. “But this means that the new user is acquired.”

Follow: Amazon CEO Andy Jassy says sellers will take the price of tariffs for consumers