Switzerland is targeting rich tourists, but what does it cost?

The world is currently a very unreliable place – the conflict, fear of climate change and decline dominates the headlines. But for some people, things go well – rich.

Despite global confusion, the number of billionaires in the world is growing, and each of them is increasing.

What do you need to do with all this money? Increasing trends for the latest luxury experience, it is a hint of what the riches are doing with the cash. Especially for the tourism industry is an opportunity.

The number of five-star hotels in Switzerland, which cultivated a reputation for a long time for a long time, is growing faster than any other category. Many of them were built in the early 20th century – Grand Belle Epoke Palaces, which previously developed the magnificent classroom shares developed after English tourists.

Today, the highest standards were renovated, and those hotels do not want the guest. There are luxury spases, party restaurants and designer sets with panoramic views of the Alps. Some “skiers” guests have since slopes and slopes, carry skis and even help them.

The main markets are the United States, the Gulf states, China and Southeast Asia. In particular, American guests, Swiss Hoteiers, including the 24-hour-room-room service, can order a five-star treatment for a five-star treatment.

Meanwhile, China and India are among the richest groups of the first groups to travel from these two countries. Switzerland is eager to be at the beginning of this trend.

But the five-star offer comes with a heavy price tag, but where does not the non-billionaire put? Swiss tourism Markus Berger said that the strategy does not only focus on high-level guests, but to make a look at the figures.

Switzerland remains in five-star hotels, accounts for 8% of all nights, but the guests there are at least 25% of Swiss tourism.

“Numbers speaks for themselves,” says Mr Berger. “High economic importance justifies a commitment to luxury guests.”

In addition, it cannot compete with a highly salary, high-pricing economy, Switzerland, Switzerland, especially the Swiss Franc, especially the Swiss Franc.

Mr. Berger explains, “Switzerland has never tried to fight prices.” “It’s always cheaper.”

Instead, it is directed to quality, service and additional value as ski butlers. In return, the guests who came to the five-star hotels, and the rest of the economy have a good contract, and in Mikhel’s Rolland restaurant and boutique shops have a feature in a number of Swiss Alps.

But this is not a completely winning situation. Switzerland’s most famous markets, like St Moritz or Zermatt, have been in the spotes in the center of luxury there are long-term concerns for being extra-market prices.

A common problem is to find the place of residence for hundreds of hotels and restaurant staff to provide a five-star service.

Sometimes late night hours, cocktail bars and restaurants are finally closed, they commute themselves when they travel to other villages suitable for the wages of the waiter.

Monika Bandi, led by the Tourism Research Union at the Regional Development Center of Bern University, sees a swimming area as a fine balance movement to high-level guests. This is about “quality quality”, “he says.

More tourists are definitely not better. Instead, higher expenses can be positive with existing numbers.

And, he adds that the Switzerland should draw attention to the “type point” for the place where the “strikes lost the character.”

Questions about the question of the situation, the world’s world Wengen resort, which is famous for the world’s Lauberhorn skiing and English skiers, this year, the most beloved “ski club celebrated its 100th anniversary.

Also, this year, Wengen opens the first star hotel in the first five-star hotel and has plans for a five-star complex of “hotel apartments”. A wealthy tourists who want a luxury holiday home in the Alps will be sold to wealthy tourists and the owners can be leased.

The project is called a hotel, exploits a cavity similar to the “cold bed” of Switzerland’s holiday homes. In the theory, the law limits them in more than 20% of the location of a resort.

The Swiss Heritage Society has officially protested against Wengen plans, because Words Emon Weiss claimed that the project is not really a hotel. “A typical holiday looks like a home complex … There is no integration into society.”

The required public spaces required by a hotel – a restaurant and a spa – are planned, but all will be underground. Design priority, Mr. Weiss fears are for special luxury apartments that can be occupied several weeks in a year. “Design is unacceptable,” it adds.

Some Wengen locals have doubts. “Not St. Moritz here,” he added to the Swiss media, “not Wengen”.

Wengen’s Tourism Director Rolf Wegmuller agrees with this assessment, but said the trend will not change the resort of the trend for luxury accommodation. “Suddenly, the guests walking in fur coats will not go,” he says.

Wengen, he pointed out, is only available by train, so it will not be rolled in bentleys or rolls, unlike St Moritz. Although they woke up their wealth, Mr. Wegmuls think “We will not want to show what our guests are.”

The resort also includes guests who returned every year, and contribute to integration, worried about losing. “Some families come for generations,” said Mr. Wegmulls. ‘The locals know them and are good. “

Among them Brian Bollen has only Down Hill’s Keen member who came to Wenge for more than 50 years. He loves, but “he passed through a part of the charm … built”.

However, like Switzerland tourism, most of Bengen, in Bengen, have a positive investment in Alps. These villages were not more than a century, but very poor. The 19th English language guide of the Swiss Alps wrote “Many of the children are begging.”

Global trade rules that restricted agricultural subsidies in recent years have forced many small Alpine farmers. Tourism, winter and summer, especially are very important for the Swiss economy for mountain communities.

And Mr. Berger, a Swiss tourism, when the five-star sector grew up, three-star hotels are still the largest category. “We have five star (Wengen) each other,” he adds Mr. Wegmulers. “This is a good thing in a resort.”

People with unlimited money to spend on a luxury travel still grow in a small minority, their numbers and resources. Switzerland’s approach – not cheaper, it is better, not more people, not only richer – it seems.