Suger helps companies stop and scaled on cloud markets

When cloud suppliers such as Microsoft Azure and AWS launched cloud software markets a decade ago, it opened a new sales channel for software companies such as SAAS to face potential business customers. These markets effectively allowed SAAS companies to bypass traditional, long sales cycles.

But it is rarely to experience the seller a walk in the park. Obtaining the software listed in these markets requires many engineers, and the overhead weight is only increasing as a scale of the company.

John Yo and Cendzhun Yuan know the problem well from their respective times, working at Salesforce and Confluent. The couple decided to start a company, Nastyto reduce the operational challenge related to the sale via cloud markets.

Suger is a toolkit that automates the listing of SAAS products in different markets and manages these lists while they scathing. The uniform API of the platform is integrated with the invoicing of the company, the management of customer relationships and other existing tools.

Yoo said Suger can help with a variety of cloud market tasks, including flexible prices, revenue reports and the buyer’s insights.

“We have built a workflow so that we can organize all these actions that these people do as a daily work,” Yo told TechCrunch. “Let’s automate any part of the transaction life cycle, like any node so that we can help them transport on a scale. That really starts playing. We look at our data and see that our customers on average, 3x power on the market, when they pass to us from an internal decision or from a competitive product. “

Suger started at the end of 2022. Since then, the company’s client base has grown to over 200 companies, including snowflakes, concept and Intel.

Suger recently raised a $ 15 million -dollar round, led by Threshold Ventures, such as the participation of existing investors, including craft endeavors, Intel Capital and Y Combinator. Yi said the company received multi -term sheets quite quickly, as many investors Suger talked with portfolio companies that struggle to disintegrate the cloud markets.

Some future investors have told Yoo that Suger will fight to collect in this funding environment as it does not launch itself as an “AI company”. It is clear that this has not discouraged many supporters.

“We use AI internally in our product, but AI is just technology,” Yo said. “AI can be the main technology, but what is the actual value we provide to our client? At the end of the day, they want to make sure that we are helping them do their jobs and complement the work they do against this marketing down. “

The use of cloud markets continues to be a growing part of businesses. Salesforce CEO Mark Benioff said that in his second quarter of the fiscal 2025, Three of the 10th largest deals on Salesforce were closed through the AWS cloud market.

Yoo added that many young AI startups are looking for cloud markets as a sales channel immediately from the bat.

“It’s a massive market,” Yo said. “It started to become not only a nice channel, but also a really mandatory channel if you were selling to businesses.”

There is competition in the Suger sector to make it clear. Some companies build their own cloud market enumeration systems while others turn to startups as DealingAnyone who has raised over $ 148 million to finance risk and offer opportunities similar to Suger.

Yu said Suger has the advantage of being a second engine. (Tackle launched several years before.) Suger also exceeds only the list process, added Yoo, where Tackle is focused mainly.

Yu said that Suger will put his fresh means to build his product and expand his engineering bandwidth. In the end, Suger hopes to build tools for the buyer’s country by helping businesses buy software and manage their costs.

“(We) are really excited about the future, and also not only for the future of the company, but also the future in the cloud markets,” Yo said. “We really want to bring this consumer experience in B2B sales, because it just doesn’t make sense for me that it takes two years to make a business sales cycle.”