Street stall to sales boom: how a fruit vendor drove ₹1 lakh+ bills at SUGAR’s Colaba store

When sugar cosmetics opened his collab highway shop in Mumbai, General Director and Shant’s Greek Judge Vinetta Singh had one main concern, street stalls blocking the visibility of the store. A year later, that very concern became the victory of the unexpected business.

By sharing LinkedIn’s experience, Vineeta wrote: But collaba is collab. Each store has a front booth, and it is the pavilions that have more inheritance than we decided to try. “

In the next 12 months, the sale in the store is sinking, frequent shopping that exceeds 1 lakh. It is interesting about this trend, Vineeta decided to investigate.

He found that the base of the fastest growing customer of the store is Arab women who visit Mumbai for medical tourism. “They love Indian makeup, because they also have warm posters like us and need products that are suitable for warm weather, but how they discover them.” He wrote.

The answer was put out of the store – Suraj, a fruit seller, the pavilion of which has been there for years. Many Arab women have stopped to buy its booth to buy local fruits, preferring them to imports. Over time, he would ask them, Suraj would ask them if they want “Kaal Al Hindi” (Indian City), which leads them to study the sugar products. The result. Wholesale purchases, with each customer takes 15-20 pieces of shades of their preferred.

Cooperation was not one-sided. A sinner who is driving the Sugar Shop also guides the stall of Suraj’s fruit. When business is slow, he invites us inside tea, using it time to learn Arabic, especially make-up words. “Thus, when Megan has foreign customers, he can also remind him that before leaving,” he said.

Concluding his position, he wrote: “India is really a country of entrepreneurs. And while we need to have processes and systems, in my limited retail experiment, those who are the biggest difference, sometimes people who do not even belong to the system.

The story resonates with many who highly assessed organic, human-based success.

“This is such a shining example of how human connections are running a business on a deck of no strategy. Sometimes the best brand ambassadors are not going to pay, but comments at the door.

One called it “mastery of organic marketing”, applauding the initiative of the Suraj and the cultural adaptation of the sin.

The third summarized it perfectly.

In the age of data-based strategy, this story reminds that sometimes the best growth of business occurs through simple human connections.