Strategic games dominated the mobile market at the end of 2024 | Touch tower

Sensor Tower recently released its most recent report on the digital market index that covers The mobile market For the last quarter of 2024, the general report is cautiously optimistic, showing that revenue in the app increased by 13.5% compared to the previous year, reaching a new maximum of nearly $ 40 billion. In the game -specific part of the report, the touch tower shows that strategic games contain a large part of the breakthrough game rankings.

In particular, six of the first 10 matches in the Q4 breakthrough game (when sorting from revenue to buy in application) were strategic games including White to surviveLast War: Empires Mobile’s survival and age. The Pokémon TCG Pocket was also one of the largest new hits of a quarter after starting in October and almost immediately shooting to the top 10. This is also the only game that was both in the best revenue of IAP and in the download lists of the best IAP and in the lists of downloading IAP for the best IAP.

Else places in the report, it is noted that the strategy is the best IAP revenue genre through the Q4, followed by RPG and puzzles-in fact, the strategy compensates for the overall decline (20% compared to the year) in the costs of RPG during the quarter. However, with regard to downloads, the first three genres worldwide were a puzzle, simulation and arcade, which represent over 7 billion downloads as a whole. Downloading strategies raised by 26%, but it was still relatively low on the list as a whole.

Sensor Tower predicted the success of the strategic games genre in his 2025 Market insight Reportwhere he reports that strategic games dominate the general global consumer expenses. Jonathan Brisman, the main market manager of Sensor Tower’s market insights, attributes that the genre’s ability to offer ease of access to new users while serving advertising strategies that work on fortified, long -term players. For play like Pokémon TCG Pocket, the recognizable IP probably helps to fight new users.