Spotify debut GEN AI ADS, program buying ads

Spotify declared Gen AI ads, among other changes to his advertising business, at an event in New York on Thursday. In particular, the company has introduced a new programming supply, Spotify Ad Exchange (SAX), which allows advertisers to reach Spotify registration users through real-time auctions.

In the latter, Spotify announced new partnerships with the Google, Dispay & Video, Magnite search platform, with Yahoo DSP, Adform and more “Soon”. The Commercial Office is also maintained. SAX will offer full address and measurement options, the company notes.

Initially, partners will be able to advertise in audio formats, video and show Spotify in music, with podcast support on the road.
SAX will be available in the US, Canada, Europe, Australia, New Zealand, India, Singapore, Brazil and Mexico.

In another main message, the company said it integrated AI into its advertising offers, allowing marketers to use GEN AI to create scripts and voice shows for its audio ads using Spotify Ads Manager in the US and Canada.

Spotify says the use of his AI tools will not come without additional costs for advertisers.

The changes were aimed at marketers as a way of reaching the coveted demographic group Gen Z, which has access to the streaming service throughout the day, not just when engaged directly with the application and look at the screen. The company advertises that it now has over 251 million Gen Z users in its service.