SoundCloud partnered with Ticketmaster to allow performers to list events

Music Streamer SoundCloud has announced a partnership with Ticketmaster and Universe, owned by Live Nation, to allow contractors to list events in their personalized profile.

The company said it would create more opportunities for promotion for artists in the future in partnership with Ticketmaster through a new promotion program, but did not give more details.

Artists with Pro Plan of the highest plan on SoundCloud will be able to use the self -service platform Universe To list your events on your profile pages without leaving SoundCloud. They will be able to add or change events on their page depending on what events they want to promote.

SoundCloud will download the artist’s events from various ticket platforms, such as Ticketmaster and Dice.

The artists can then choose what events to show on their page. Artists can also choose to manually add links to other ticket platforms.

The platform said it would promote these events through a widget to open a concert on the SoundCloud homepage, which will be powered by Ticketmaster data. Consumers can sort these events in the city, time and genre. SoundCloud cuts off any partner ticket sales made through Ticketmaster connections on its platform.

Previously, the audio streaming service had integration with the local Music Community platform advisor for three of the contractors’ most latest events. However, there were no personalization features.

Showing events and ticket sales are becoming an important area of ​​growth for music streaming platforms. In 2022 Spotify Started testing direct sales of tickets from his appS The company also studies a $ 6 subscription per month for super fans who will give them early access to concert tickets, according to Bloomberg reportS

The story has been updated to reflect SoundCloud by taking an unspecified cut from Ticketmaster.