Snap says tiktok uncertainty has benefited from her business

During Snap Fourth quarter profit Call Tuesday, Executive Director Evan Spiegel said the uncertainty about Tiktok’s future had a positive effect on his business.

“We don’t try to draw too many conclusions from some of the engagement lifts we saw when (Tiktok) darkened for this short period of timeS I would say that the overall environment of uncertainty is beneficial for our business, “he said during the conversation.

Among the attractive features that attract users to Snapchat is Spotlight, which serves as an alternative to Tiktok’s company. Many creators are already on the platform and will join more if Tiktok comes out of the United States again. In the last year, SNAP has awarded thousands of creators in its SNAP Star program, and the number of content creators has increased by more than 40% compared to the previous year in the fourth quarter, the company says.

Spiegel also emphasized the growth of the public content of Snapchat. He added: “I think we actually reached a billion public publications per month on Snapchat. So the public content ecosystem grows in a really enjoyable and healthy way, so we will just continue our focus there when it comes to our strategy and participation. “

In the fourth quarter, the company announced that it reached 453 million daily active users, an increase of 39 million compared to the previous period. Snap reported $ 1.55 billion revenue, compared to $ 1.36 billion in the previous year.

The uncertainty about Tiktok not only used Snap, but also affected the wider landscape of social media, with several applications, including Chinese property RednoteYouTube and Meta who see amplings in users’ engagement.