Roblox is partnering with Google on Ads

Google on Tuesday announce a new partnership with Gaming Company RobloxWhich will allow advertisers to buy and scale Roblox’s rewarding video and other immersive advertising formats. This means that marketers who want to reach the younger audience of Gen Z, which dominates the platform, will be able to use Google Ad Manager to put their video purchases on video ads, including rewarding video format, Roblox says.

The latter can be purchased both directly and programically, allowing brands and agencies to reach “tens of millions” for Gen Z users, which are active daily in the service.

For Roblox, the partnership offers more ways to provide game makers to make revenue from their efforts while offering their players other ways to earn advantages in their games. With Roblox users rewarded, ROBLOX users watch full -screen video decline in Roblox games and online experience to get the benefits that the game creator chooses to make available. The company says the tests of these ads are monitored over 80%.

Roblox also announced other partnerships in the industry, including Cint, Doubleverify, Integrale Ad Science (IAS), Kantar and Nielsen, to help advertisers measure the impact of their advertising purchases.