QVC CEO downplays tariff panic with silver lining, saying ‘all retailers are experiencing this together’ and the levies ‘shouldn’t preference’ one company over another

• QVC may need to change the suppliers and prices to adapt President Donald Trump tariffs, but these changes will not change his business outstitutions, CEO David Rawlinson II reports. Said the boss Is New York Times: One silver cover of navigation tariffs is that all retailers must face them.

If there is any consolences on the sharp tariffs of President Donald Trump, which shakes the markets and promoting the fears of the recession David Ravlinson II.

As the purchase network is made in the weather Trump including a 145% tax Very imports from China, Ravlinson said that QVC is ready to adapt and at least the retailers are all selling with charges.

“We will navigate the environment because it changes”, Ravlinson said Is New York Times: In an interview published on Friday. “One of the good things is all retailers who feel together. Thus, it should not be preferred to another retailer. “

QVC, which is faced with quality, value and convenience, has already taken into account what tariffs mean for television and online market business. Supply from China “Significant on Business”, Grigor Mafe, QVC-Parent Executive Chairman Quate Retail:said in February Call with investorsBy adding the company, it would consider, expenditures must pass to consumers.

Before the QVC stems when the epidemic was closed, when more prospective buyers were spent at home to watch television, the company could not keep the momentum. Consumers left cable packages, in favor of the flow, and the QVC saw a sharp competition from the platforms like the Temmi and Shayr. QVC announced this month earlier that it plans to reset sales Partners with TIKTOK To launch five uneasy trade flows on the project.

Ravlinson has stated when it comes to tariffs, QVC will need to evaluate the changes in producers, importers or customer prices, but which changes do not obtain the basis of the company.

“We may need to buy otherwise. We can otherwise be otherwise, “said Ravinson NowA number of “we can compete differently, but we will not change the basics of our activities.”

He added:

Despite countless retailers who turn to investors’ tariff concerns, Trump returns to White House, many executives have keeps a level head Having a variety of lovers, having a variety of supply chains or production out of China in response to the first Trump’s first stage during its first management. QVC was no exception, from 2018, from China, by adopting “significant amounts” of their source, according to Mafi.

QVC did not respond FortuneWith a request to comment.

Do tariffs affect all retailers equally?

Although the tariff environment is so volatile and unpredictable, every retailer will have to relate to almost universal supply, a professor at the University of Harradz, which is studying social media and market platforms.

But not all retail sales will feel the same way, he said, and the results can be different based on the size and type of business platform.

“It is not pointless to believe that the tariffs may affect electronic trade and affect the market like the market Contricolative Slightly differently than they are affected Walmart or large brick and mortar retailer, “said Weigel FortuneA number

For example, the pricing competition on Amazon is intense and transparent, said Weigel. Because many buyers are looking for products than brand, they are likely to buy more affordable products, promoting suppliers low. Amazon has a good reason to keep low costs to partially prevent consumers about rocket prices. The company is also punishing some sellers As a result of the tariffs, prices that have led to sales fall, FortuneFriday, Jason del Rey reports on Friday, citing about dozen sellers.

Retail seller’s relationship with tariffs can be more complicated by its size and supply networks, Wiigel said. Some platforms can be more likely to rely on Chinese suppliers. Small markets may not have the same resources such as Walmart, which can eat tariffs, unlike consumers.

QVC, which heals its inventory and spends many resources on its business history component, will meet with Danny Nadel Fortune Too. By mail. Due to the business entertainment component, the QVC is more likely to be more important in its platform marketing and prices, offered Nadel, navigating tariffs, shows rhythm of its actions.

“When tariffs are driven by expenses, delay shipments or are changing in the last minute that the whole rhythm can be thrown to quickly.

This story was originally shown Fortune.com