Power Power: Macho Makeover on Silicon Valley is a warning, not a tendency

In an industry that is proud of interruption, dressing has become its own kind of domination, while reflecting the technological ideology of time: innovation over tradition, efficiency over the surplus and – at least in its early days – belief that technology exists to serve people, And not just profit from them.

In fact, in the early 2000s and 2010, the most large names of Tech performed as visionaries for a mission to democratize access, improve life and build a better future. The industry is positioned as an antidote against Wall Street’s greed, and the seemingly negligent uniform of T -shirts, hoods and sneakers enhance this distinction. Technical leaders were not baked bankers in adapted costumes; They were solving problems, engineers and idealists working for a utopian vision for progress.

“The Zuckerberg style change is saying something about a particular group of US billionaires that are aligned with what seems to be a new political order in the United States,” says Dr. Wild. “These multinational companies control Moguls that include Meta, Google, Amazon and Uber, which have the exceptional capacity to influence people’s decision -making and which are subsequently major figures so that politicians can moderate.” While the administration of Biden made This, through the judiciary of the government and legal courts, seems to be that President Trump seems to be inclined to deal with these men through his personal court, where they are obliged to seek his approval.

“We saw this at Trump presidential“Says Dr. Wild,” where the invited represents who is who is the American Tech Billionaires. For me, there are strong parallels with medieval royal courts, where members of the aristocracy competed with each other, often in what they carried and how they consumed, for the attention and patronage of the ruler. Within America today, these men seem less concerned about their perception in the public and far more concerned about how they appear on each other and Trump. “

So far, some technological bro –Sam Altman Included – they still cling to their T -shirts and the collapse, but how long before their appearance develops to match the growing force they possess? OPENAIAfter all, it seems to get darker than the dayS And then there is Sundar Pichai, the quiet architect of the AI ​​empire of Google, whose fashion may not make titles (yet), but whose policies are certainly. Under his watch Alphabet simply scrapes his long -standing promise of not developing AI for a weapon or observation.

So what’s next? Titan Richard Mill, built for billionaires with defense contracts? Commissioned by Brunello Kutsinelli’s Kashmir “In AI we trust”? Pichai has already discarded the New Balance note for those Lanvin sneakers, with noise shoes a billionaire portal (Zuck is known to have an Adidas 4DFWD X Strung Traine). If the new technological dress code is related to the dominance of the signaling, it will certainly not take long before Pichai and Altman follow the example. Because in the Silicon Valley the authorities are not only Vlana – now it is worn.

The impunity of renewal

The curious thing? Few question the transformation of Mark Zuckerberg. Most comments are fixed to What and As-exiously sculpted physics, design accessories and ready -to -fight aesthetics WhyS “This emphasizes the persistence of gender inequalities. When Kamala Harris was running for office, her aesthetic election was considered mercilessly. Still, Zuckerberg’s evolution is met with curiosity, not criticism. He emphasizes the impunity that the powerful men can rediscover, “says Dr. Wild.

For Zuckerberg, the transition from the inconvenient technological nerve to a trained, physically imposing leader, reflects the wider trajectory of the silicone valley itself. The archetype of a hooded destroyer has been replaced by something more militarized, more obviously aggressive. The new technological oligarchy is not just about controlling perception; It’s about controlling whole industries – perhaps even statesS And more often it works out of the scope of traditional accountability.