PlayStation bosses said it could increase PS5 prices due to rates

Even if the tariffs for China have come down slightly, you should accept all your gaming consoles that will make it cost more forwardS Sony, the creators of PlayStation, claim to look down in the hole of about $ 680 million lost revenue due to tariffs. The company says there are two options for eliminating the impact of tariffs: moving production in the United States and increasing the prices of products such as its PlayStation 5. Knowledge of recent Increase prices from nintendo And Microsoft, Pricier PS5S sounds very likely.

Earlier this month, Microsoft and Xbox detailed prices for cleaning prices For virtually all of the game hardware, including nearly $ 100 increases for the Xbox Series X consoles. Sony was certainly paying attention. During the last conversation of the Japanese conglomerate with investors, Sony’s financial officer, Lynn Tao, said the company could “transfer” the price of the tariffs of its products.

The company has many fingers in many hardware pies, but tariffs are especially affected by sectors that include its PlayStation Games brand. Tao told investors that the company expects to reduce the impact on its bottom row “to approximately $ 100 billion (Japanese yen equivalent to $ 683.4 million in US dollars) or less than 10% of the operating income forecast.”

Sony stored hardware in the United States before President Donald Trump’s tariff on April 4, “The Day of Liberation,” but the company will ultimately expire. This week, Trump stopped some rates on China and reduce the tax on the import of Chinese imports to 30%. No one Any country and penguin, inhabited, an empty island around the world. Sony’s bosses mentioned how already Prices From its consoles in some markets other than the United States, including the UK, Europe, Australia and New Zealand, in an attempt to preserve the North American costs the same.

“We not only calculate the simple tariff to come up with 100 billion yen, but we also think about the information currently available, as well as to look at the trends in the market – we can move on to the prices and distributions of the shipment,” Tao said.

The company 2024 profit report Issued Tuesday showed that Sony has made 9% profit in game sales throughout the year compared to 2023. The company has sold more games in total, even if it does not sell as many titles to the first country as before. However, it decreased by 6% in hardware sales, despite the exit of PlayStation 5 Pro and according to the messages Strong initial sales from the more powerful console of the company. Sony hopes to rise by 16% by March 2026 for its game unit, even when it provides a higher income for 2025. Tariffs are a big reason why it expects larger sales and a net income reduction by 13%.

Which makes us plan for B. Sony’s CEO Hiroki Totoki to investors that Sony is considering moving PlayStation production to the United States, which seems to be a section, given the huge costs of moving the bigger part of PS5 production outside China. Even if it can assemble all parts in the United States, it will still have to deliver its semiconductors and other components from other places. The PS5 relies on AMD -made chips that are still manufactured in Taiwan by the main TSMC chipmaker.

Sony’s Hiroki Totoki is considering producing PS5 in the United States due to Tariffs. “Should be considered forward” Pic.twitter.com/c1ceqiwxa4

– Destiny (@Destinlegarie) May 14, 2025

AMD has requested He plans to move his production to chips in Arizona, but all this takes time and is not like Trump’s tariffs to wait for the months or more likely – to be needed to move an entire production apparatus and supply chains to support US production. Companies around the world have said to a large extent They will simply move production from places like China to avoid the highest tariffs and bring it to other countries with lower tariff rates.

We will be very surprised if Sony follows plans to carry production to the United States, but even that will not stop the price increase. If the Xbox Series X with the Optical Drive costs $ 600, we will not be surprised if Sony coincides with its main PS5. If the PlayStation 5 Pro jumped up to $ 800, suddenly this $ 450 Nintendo Switch 2 It no longer sounds like such a funny price.