Platform run by AI, operated by Pendulum

The supply chains had a tumultuous several years, beginning in 2020, when the Covid-19 lifted Legacy Global Supply Chains. More recently, Tiktok-Nent in retail has companies like Shein and Temu, creating new products constantly, as consumer demand is changing at the same fast pace.

Pendulum Aims to help companies better plan supply and supply to this new custom economy.

The Pendulum software connects all fragmented internal sources of the company, such as inventory, orders and prices, in a single AI model, which aims to help companies predict and optimize their supply and supply.

Co -founder and CEO Benjamin Fels told TechCrunch that receiving supply and offering helps companies not only improve their margins, but also reduce waste. “The most powerful thing you can do as a retailer to become more resistant is absolutely offering nails against demand,” Fels said. “If you know everything that makes anyone want, you will dramatically decorate your operations and increase in a large scale of your margins.”

Initially, Fels received the idea of ​​a pendulum after spending years on the commercial floor of derivatives and supervising the teams by building products with forecasting AI to offer and offer from a financial side. Fels said he wondered if the same approach would work to search and supply in the world of the supply chain.

He launched Macro-Ohi in June 2013 with SUVRIT SRA in MIT to find out. The couple spent years researching and developing this concept. When the company was ready to commercialize and collect institutional capital in 2023, they rebranded the pendulum.

Pendulum now works with businesses in retail, healthcare and national defense. Victoria Secret-ownership loves the US and the US Department of Defense are customers.

Pendulum announces a $ 22 million funding round, which includes $ 11 million in love, research and developments and $ 11 million at risk for companies, including: capital for small barren, intercity impacts and decisive points, among others. Fels said the company plans to use funding to help the company achieve a scale with a basic set of customers, continue to grow its customer base and improve its product.

In addition to the funding news, Pendulum also announced that Jean-François Gagné, co-founder of ELEMENT AI- which was acquired by Servicenow in 2020 for $ 230 million – He joins the company as a chief strategy and product employee.

“I realized that JF not only has this view of bringing AI into the enterprise, but also this rich history of the supply chain and many of these major optimization problems,” Fels said. “After many three -hour conversations, he just snapped that JF has to lead the product vision and had to have a strategy about how we accept this on a scale.”

Delivery chain technology has become a hot category since the pandemic shone on how the fragility of existing global supply chains. Fels believes that the pendulum stands out because its algorithmic approach is built in a decade of research and development.

“People are trying to optimize supply chains for 5,000 years,” Fels said. “In the last two or three years, instability and uncertainty both about supply and for demand have just hit every retailer, every organization that is exposed to a supply chain, with great force. We thought it really required a different type of answer. “