Now there is a watch with the topic with Barbie and we want in

Barbie’s movie At this point may feel like a distant memory, but cooperation somehow Continue to comeS The most new? Along the way there is an official Barbie G-Shock.

Casio declared the watch as part of its composition of 2025. And it is as bright, brave and pink as you might imagine it is … even if it is not as hardcore as Impala X Barbie Lightspeed Built -in skates.

It is based on the popular Gma-S110 watch, a smaller version of industrial style GA-110 This started in 2010 and has the face of the clock, which layers a number of small components to create a three -dimensional design.

With the kind assistance of Cassio

The GMA-S110BE, as Barbie Edition will be known, each of these components has a slightly different pink tint, along with some subtle thematic variations. This includes a Barbie logo at 3 hours and an indicator of a heart motif when inserting a dial at 9 o’clock.

The logo is again distinguished by the matching pink strap, while the back of the box is engraved with the silhouette of the side profile of Barbie’s trademark.

With the kind assistance of Cassio

With the kind assistance of Cassio

Far from the Barbie theme, you can expect all the features of a regular GMA-S110, which means that it is a mixed digital and analog clock, with 29 time zones in 48 cities. It has a shock-resistant structure, with a 200-meter water resistance and an option for five everyday alarms, a 1/1000 second tantalist and a countdown timer, plus LED light automatically.

He joins a trio of other G-Shock pink watches this year-GMA-P2100PP, GMD-S5610PP and GMA-S140pp-and Casio is not alone to bet BIG on Pink in 2025. Oris has just announced- Propilot X Miss Piggy EditionFor example, with a bright pink face who draws his inspiration from everyone’s loved ones Muppets Diva (as well as the case spy showing the hero’s glittering portrait), while Bremont also starts New Terra 38 In the attention-grabbing bubble pink-sophisticated up to 250 pieces.

Whether this continuing PINK tendency is due to the effect of Barbie, 18 months from the release of the movie, it is difficult to be sure – but it feels unlikely. However, Casio is clearly hoping that Barbie’s branding still has some legs wearing her legs in it. Daniel Tom, the curator of The Barbie Museum of Design Museum He thinks his cross -generation is careless.

With the kind assistance of Casio/Mattel

“The main reason for the attractiveness of Barbie as an associate is the longevity of the brand, with a dominant cultural presence since 1959,” she says to Wired. “Properly or wrong, Barbie also connects with a well-defined set of assumptions and values-feminality, affordable shine, empowerment and friendship. Any brand that cooperates with Barbie can expect some of this magic to transfer. “