Nissan becomes latest car company to walk back ‘woke’ DEI practices, following Toyota and Ford

Nissan is reportedly recalling a number of vehicles DEI initiativesincluding controversial hiring practices and corporate funding of some Pride events.

Robbie StarbuckAn activist against diversity, equality and workplace inclusion programs announced Nissan’s turnaround on Wednesday, revealing they had agreed to the changes after he told them he was working to uncover an ongoing “awakening” at the car company.

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“Instead, we had productive conversations about how to fix this,” Starbuck wrote.

Nissan executives have worked with him to implement a number of reforms, Starbuck said, including ending diversity hiring practices and requiring DEI or LGBTQ training for employees.

“No quotas for hiring, promotion or different providers. The focus is now on merit and performance,” he wrote.

“You didn’t think I’d let Christmas come and go without giving @X: Another company’s gift that changes politics, did it wake up?” he added.

DEI and LGBTQ training at Nissan will no longer be mandatory for employees. ((Photo by Arthur Vidak/NurPhoto via Getty Images) / Getty Images)

Nissan has also reportedly agreed to review future funding of corporate-sponsored events “to ensure sponsorships meet brand standards and business priorities,” according to Starbuck.

“This means no more funding for Pride events that expose children to sexually inappropriate content, such as the San Francisco Pride event they recently sponsored, which exposed children to extremely inappropriate content.”

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Starbuck said the company also plans to withdraw its participation in HRC’s “Woke Corporate Equality Index, and they will not participate in any third-party survey that has a political activism perspective.”

“Not only will this have a positive effect on their employees, who will have a neutral workplace without the injection of divisive issues, but it will no doubt extend to their many suppliers who are abandoning wake-up policies,” he wrote in X.

Nissan did not respond to Fox News Digital’s request for comment.

The car company joins a long list of major corporations that have backed away from DEI policies and practices after widespread backlash, the conservative watchdog announced earlier this week that American Airlines had agreed to stop diversity, equity and inclusion (DEI) hiring and hiring practices, after the group filed a federal complaint alleging discrimination by the airline.

Walmart also recently agreed to changes to its DEI policy, Starbuck announced in November. The retail giant, he said.

In October, Toyota announced its plans to pull out of DEI and pro-LGBTQ events after facing online heat.

The company sent a memo to its U.S. employees saying it would “narrow community activities to align with STEM education and workforce readiness” and would no longer participate in the Human Rights Campaign’s Corporate Equality Index, Bloomberg reported at the time.

EDMONTON, CANADA – SEPTEMBER 14, 2023: Nissan vehicles outside a Nissan dealership in South Edmonton on September 14, 2023 in Edmonton, Alberta, Canada. (Artur Widak/NurPhoto via Getty Images/Getty Images)

In a message to employees, Toyota said that while it will continue to “encourage an inclusive environment where diversity of thought can flourish,” the company will focus primarily on activities that promote business quality.

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a week ago Starbucks detail Several initiatives arose within the company, including funding groups opposing laws banning gender transition treatment for minors, forming Employee Resource Groups (ERGs) divided by race and gender, and sponsoring a drag queen program at a children’s summer camp.

in august Ford Motor Company It also confirmed it will step away from wake politics in a letter to employees from Ford CEO Jim Farley.