Newly minted millennials and Gen Z now make up 40% of new Ferrari buyers
The share of new Ferrari buyers in the last two years has increased since the last two years, as they have not been disclosed to two-year standards, give a window to the future customer base of the luxury factory.
Ferrari CEO Benedetto Vinna says 40% of new Ferrari customers now make up Interview with CNBCA number of this is a prominent leap on 30% of the new buyers, which were estimated at the age of 40 when Wiga last gave figure in 2023.
“I don’t know for other brands, but it’s an achievement for us, which thanks us for our team,” Winba said.
Buying Ferrari is controversial, intentionally difficult. Luxurious reddish sells some cars for delivery of mass market cleaners every year.
Vigna says the new Ferrari waiting list is currently being seated for two years. This can create problems for elderly customers who want to maximize their car during their twilight years, as well as for its new, young customers. Vigna told CNBC that the 37-year-old customer feared his Ferrari before his 40th anniversary.
“Don’t worry, you’ll get it when you are 39,” said Vinyan.
The difficulty of buying Ferrari is reflected in its underlying numbers. Ferrari delivers only 13,663 cars, and $ 1.25 billion ($ 1.36 billion) increased by profits.
Ferrari with a market cap with a market hat is the 35th largest value of Europe. In contrast, it was only like that The 492nd largest company In Europe, in 2023 income.
Most Ferrai customer base has been created forged. In 2024, Ferrari sold about 81% of its new cars to FERRARI’s current owners and 48% of buyers who currently have more than one Ferrari.
At the same time, more than 90% of Ferraris has ever been made on the road, approved sales operation, ensuring high quality Ferraris during the turnover after their first sales.
However, Carmaker is not different for other gorgeous competitors to find a new crop of small customers through the rest of the century to maintain their priority.
In some cases, for millennia, this play has focused on flexibility. Jaguar Land Rover (JLR) with its venture arm Inmotion Studios Rental and subscription Services that allow drivers to access Rovers Rovers and Off-Road Land Rover vehicles without ownership obligation.
JLR also announced that it is planned to invest 65 million ($ 81 million) in two plants for its expansion Paint combinationsAllowing Superrich drivers to match their car’s color on their private plane.
Improving customization options has become the main priority to tempt new customers.
Ferrari is not different. The fifth of his income was 2024 in 2024. Although customization presents the flow of income income, it creates a dilemma for Ferrari and its exclusive offer.
Vinie says the freeler takes into account Definition in advance Its color combinations to maintain the cost of Ferrari’s resale in the Ferrari’s popular sales market, which hinders the choice of early buyers.
“Our new customers are 10% younger than all the customers in the world. So the rope horse is strong, “said Vinyan, in 2023, when new customers were 30%.
This story was originally shown Fortune.com
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