Netflix raises prices on standard, ad-supported plans

Netflix Increases the price of most US plans.

In a release on Tuesday, the giant announced that its ad-free standard plan will increase from $15.49 to $17.99 per month. Its cheaper, ad-supported plan, which was recently introduced to attract more subscribers, will rise from $6.99 to $7.99 a month.

In addition, the monthly cost of Netflix’s premium plan will increase from $22.99 to $24.99.

Company, which reported on the fourth quarter Tuesday’s earnings will also boost prices in Canada, Portugal and Argentina, he said.

They met consumers multiple price increases across major streaming services, including Netflix and its competitors, in recent years Disney’s programs and Warner Bros. Discovery’s Max. Broadcasters are increasingly turning to higher prices and ad-supported plans to achieve profitability.

Netflix responded by introducing a cheaper, ad-supported plan in November 2022 don’t slow down subscriber growth during that period. Netflix in November he said reached 70 million global monthly active users in advertising plans.

The company has cracked down on password sharing in an effort to get more customers to pay for its service.

As part of this change, Netflix has given subscribers the ability to add “additional members” to their accounts. The streamer said Tuesday that the cost of additional members on its ad-free standard plans will rise from $7.99 to $8.99 a month. Additional members on ad-supported plans will not see the price change.

On Tuesday, Netflix said it added a record 19 million paid memberships during the fourth quarter, surpassing 300 million subscribers.

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