Neopets reaches 400,000 monthly active users, tripling growth in 2024.

Untrained He said that return He collected Steam in 2024. Daily Active Game brand users (DAU) reached a new recent peak of nearly 250,000 and monthly active users (MAU) exceeded 400,000.

This reflects three -time growth after the company restarted in 2023 and has become a new independent Game Studio. The numbers have been the highest in the last decade. Although these major stages are early signs of an updated relationship with fans, Neopets sees this as the beginning of its journey managed by the community to revive one of the most iconic game titles in history.

Neopets is a virtual pet game that is played by more than 150 million players worldwide. But its growth is slowing down and is now returning under a new government. Since Dominic Law took over in July 2023, Neopets has been rediscovered, introducing 100+ classic mini-games, new storylines and licensing partnerships.

The revival of Neopets is more than nostalgia – it is fun and creating meaningful relationships with players in generations. Mixing the charm of the early culture of the Internet games with a modern focus on emotional well -being, the brand has always been a safe haven for its loyal community.

Last year, the mission expanded beyond its classic browser game with the release of two mobile titles, Tales of Dacardia and Faerie Fragments, along with significant growth of social media. Instagram followers
increased by 123%, and video video rolled up by 150%, reflecting the passion of his community and marking
Encouraging the beginning of its IP transformation led by the Community.

Dominic Law, CEO of Neopets, said in a statement: “2024 is the beginning of our transformative journey to revive Neopets. For the first time in a decade, we have observed significant growth in the base of our players and the support of our fans was highly appreciated. We were laying the foundations for a much stronger non -exemption – the one that reflects what our players love for the non -spots. There is still a lot of work for us and we are very excited to have the huge support of our community. “

A year of meaningful cooperation

Neopets collaborated with over 30 partners in 2024 to create meaningful shared experiences that connect his audience both online and offline. These collaboration brought neuthets to other aspects of life and expanded their magic beyond the game. This progress not only affirms the power of its approach, led by the Community, but also signals more IPS that Neopets is an inspiring and authentic partner.

Key accents include:

• Upper deck: The release of the brand new Neopets Trading Card trading has become a favorite of fans, as a series of amplifiers and extensions have already been confirmed in works, promising to capture players and collectors.
• Phatmojo: Blind box plush, the first teddy teddy firing of Neopets for more than a decade, which are then sold to large retailers such as Hot Topic, Gamestop, Boxlunch and Claire’s and flew from shelves leading to rearrangement.
• Andrews McMeel: Omelette Faerie’s graphic novel: Volume 1 was published in October 2024, showing how the rich world of Neopets extends far beyond the games – it remains suitable and accessible to a new generation of fans in innovative formats.

Looking forward in 2025

Based on inertia, Neopets is ready to continue to develop its platform to meet the needs of today’s players. Neopets has an exciting composition of initiatives in 2025.

In May, this is the Boba Time converted 100 seats into the United States into the Neopia, with the participation of decor and exclusive gifts. The second graphic novel “Neckhe all: The Disposed Magic Blue Grundo Plush Prosperity” will be released in August 2025.

Along with the Graphic Novel series, a number of books on coloring and activities are also in development, which further revives the creativity of the Neopia through incredible licensing partners and in new engagement formats.

March will see the launch of Monopoly: Neopets 25th Anniversary Limited Edition, while the Q2 will bring the top of the top deck TCG: Battle for Meridell Expansion and new TCG accessories such as playmas, sleeve cards and deck boxes.

Neopets collaborated with a varied range of partners in 2024 to bring current new experiences to its audience, setting the scene for an exciting composition in 2025.

At the heart of the NEOPETS revival is a commitment to his loyal players, while expanding its scope to the new audience. This was obviously through initiatives such as the monthly Neopets Live Series & Amaa Sessions, which attracted over 200,000 views. Events such as Styling Studios edition in January attracted nearly 30,000 views, showing the excitement of fresh content. Neopets also hosted a global birthday bash on the 25th anniversary, engaging 8,000 participants in 41 cities and 13 countries, with nearly 300 applications to host local celebrations.

Neopets additionally increased its presence at 13 key events around the world, including San Diego Comic-Con (SDCC), licensing Expo Las Vegas and Gamescom Asia. These events strengthened partnerships as they introduced the brand in front of the new audience. Through interactive exhibits and fans involvement, Neopets successfully overcome the gap between nostalgia and contemporary innovation, capturing the hearts of both longtime fans and newcomers.

Neopets remains dedicated to serving its community, providing meaningful and engaging experiences that have connected players over the generations. As the emblematic virtual pet game has been celebrating over 25 years, the 2025 road card includes exciting cooperation with the brand and technological progress, ensuring that Neopets continues to develop and captivate fans around the world.