Monkey’s latest gory trailer is a record breaking hit

Last week we got a fresh new look at The monkey, which was full of shocking (literally) deaths and dark humor. A lot of people seemed to like this trailer because Neons now they’re touting it as a success for the indie horror scene.

According to the studio, The monkey now holds the title of “most watched trailer for an independent horror film ever”. It reached over 43 million views worldwide within 24 hours of launch, which then exploded to over 100 views in 72 hours. At the time of Neon’s press release, that number had risen to 109 million across all platforms, beating trailers for non-indie horror hits smile (100 million) and The black phone (73 million for his first) and the second trailer for quite an indie Talk to me (23 million). It even managed to eclipse the views of the two trailers of the current horror hit Nosferatu, which reached 74 million and 48 million respectively.

Studios like to advertise trailer views whenever possible to show how much hype is behind their movies. c The monkey case, it has a few things going for it: based on a story by Stephen King, comes from Osgood Perkins, who directs Long legs last year for Neon. This movie kept getting made a major hit and the studio’s best theatrical release ever, in part because its marketing was so damn good creepy and sinisterand hid what Nicolas Cage’s titular killer looks like, you were invited to see what all the fuss was about. In comparison, Monkey-like trailer makes it look like a riot to watch Theo James fail to stop people from being killed by this little primate drummer and it’s hard to argue against that kind of thing Final destination-esque slap.

The monkey hits theaters on February 21st, but Neon recently screened it at Beyond Fest to positive reception. Look out for our review closer to release.

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