Meta’s ‘Community Notes’ model will not apply to paid ads, WSJ By Reuters

(Reuters) – Facebook parent Meta (NASDAQ: ) “Community Marks” similar to those used by Elon Musk’s social media platform X will not apply to paid ads when they roll out later this year, the Wall Street Journal reported : on Thursday.

Community notes on Meta platforms will be activated for organic content, the report said, citing a Meta employee’s message to ad buyers.Organic content is posts that Meta has not paid to promote.

Aspects of the program continue to change, the report said, adding that branded and influencer organic posts may not be subject to Community notes when they first go live.

“We’re transitioning to Community Notes in the US over the next few months, and like any new product release, we’ll be continually evaluating and improving it throughout the year,” a Meta spokesperson said in a statement.

Any claims about how the product will work other than what we’ve already officially announced are pure speculation, a Meta spokesperson said in response to the report.

In Meta’s biggest overhaul of its approach to managing political content, the company scrapped a US fact-checking program and announced plans for a “Community Record” system ahead of US President-elect Donald Trump’s inauguration.

The social media company will begin rolling out Community Notes in the US over the next few months and refine the model over the course of the year.