Meta launches Community notes in the United States next week

Next week, Meta will start one of the company’s most important repairs to check information about its platforms.

On March 18, Meta will start launching its version of community notes for Facebook, Instagram and Threads users in the United States. The program copied a fact -checking system that Twitter presented in 2021, and this became the only means of correcting misleading information after Elon Musk turned the platform into X.

Meta managers say they are focused on receiving community notes right in the United States before unleashing function in other countries. This is a region with high bets on a major new function, given that the US is the most lucrative market on META, but META may be hesitant to introduce community notes in other regions such as the European Union where the European Commission is currently the European Commission X study on the effectiveness of its Community Notes FunctionS

This move may also signal to Meta Executive Director Mark Zuckerberg to appease the Trump administration, which has previously had He criticizes Meta to censor conservative perspectives.

Zuckerberg first announced these changes in January As part of a wider effort to give oxygen to more views on its platforms. Since 2016, Meta has relied on third -party facts to check information on its platforms, but Neil Potts, Meta Vice President for Public Policy, told reporters at Wednesday, that the systems are too prejudiced, are not scale enough and make too many errors.

For example, Potts said Meta has applied fake labels to check the facts to An article on an opinion on climate change This appeared on Fox News and Wall Street Journal. In another case, Zuckerberg recently said Joe Rogan’s podcast that Met should not have Rejected concerns about Covid-19 vaccines as misinformation.

Meta hopes that community notes will cope with the public perception that it is prejudiced, will make fewer mistakes and present a larger-to-go fact to verify the facts, which ultimately deals with more misinformation. Meta, however, notes that this system does not replace community standards – the rules of the company that dictate whether publications are considered a speech of hatred, fraud or other prohibited content.

The main repair of the Meta content of the Meta content comes at a time when many technology companies are trying to cope with historical biases against conservatives. X manages the efforts of the industry, with Elon Musk claiming to centen its social platform around Free Speech. Openai recently announced that it is changing the way it trains AI models Embrace “Intellectual Freedom“And he said he would work not to censor certain perspectives.

Rachel Lambert, Director of Meta to Manage Product Management, told a briefing on Wednesday that Meta was establishing his new system for checking the facts of the X -Open Code algorithms around Community notes.

Meta opened Applications for associates in the Community Network in February. Meta associates will be able to offer notes that the facts directly checking the facts in a Facebook, Instagram or topic post. Other associates will then appreciate the note as useful or not useful, determining in part whether the Community note will appear to other users.

Like the X system, the META community system evaluates which associates usually disagree with publications. Using this information, Meta will only show a note if countries that usually oppose each other agree that the note is useful.

Even if the bigger part of the Meta associates believe that a community note is needed, it does not mean that a person will be shown. In addition, Meta says it will not lower a post or account in its algorithms, even if a community note is shown in the publication.

For years, systems in municipal notes have been seen as promising solutions to deal with misinformation on social media, but they have disadvantages.

On the positive side, researchers have found that people tend to see community notes as more reliable than fans than third-party facts, according to a study published in the magazine ScienceS

In another large -scale survey of the X -Verification System, researchers with Luxembourg University It found that community notes attached to them reduced the average distribution of misleading positions by 61%.

But many publications do not receive notes attached to them, or it takes too much time. Since X and soon Meta requires community notes to reach consensus among associates with opposite perspectives, this often means that facts are added only after the publication has reached thousands or millions of people.

The same study by the University of Luxembourg also found that community notes could be too slow to intervene in the early and the most virus stage of life.

Recent study of Digital Hate Center emphasizes the puzzle. The researchers took a sample of positions containing the misinformation of the X elections and found that the associates had offered accurate, appropriate information about these positions 81% of the time.

Yet, from those posts that have received proposals, only 9% have received consensus among the associates, which means that many of these positions do not appear with any facts checks.