MEEG MARCL’s new brand as ever: all you need to know

Royal fans, rejoice – Megan Markle Getting ready to release your new lifestyle!
Duchess Sussex, 43, announced on February 17, 2025 that she had changed the name of the brand From the American Garden Riviera to as ever to display a wide range of products to be offered.
“Last year I thought,” American Riviera, it sounds like a wonderful name. “This is my neighborhood; this is a nickname for Santos -Barba, but it limited me to just produced and grown in this area,” Megan said in a video posted on Instagram.
Here’s all that you need to know about the brand, from the date of release to the types of the proposed products and the controversy related to the change of name.
The release date
The products will be available from the spring of 2025, the Instagram reported by the official account on February 19.
Although the specific date is not confirmed, Megan said in her recent video on Instagram that launching the brand would match the premiere of its Netflix Lifestyle documents With love, meganIt will be released on March 4, 2025.

Yield
Megan also showed that, as never before, will continue to do Jam – the first product she was teasing under the previous name.
“Of course, there will be canned fruits,” Markle said in Instagram. “I think at this moment we understand that the jam is my jam.
While some suggested products will be obtained from Megan House in California, US Weekly He understands that the brand’s vision is much more.
Although Megan remained tight on other products, she published a collage In Instagram that may contain some tips.
Collage has a cocktail recipe for something called Tig Signature Cup, which is most likely a link to the former TIG lifestyle blog that it closed before coming to the royal family.
The collage also has photos of inspiring quotes.
“Be next to people who feel sunny light,” one of the quotes said. Another read: “I love you with all my example. I would say my heart but my example is greater.”
Will Prince Harry participate in the new Megan brands?
It is unknown if my husband is megan, Prince Harrywill participate in the promotion of the brand or if it inspired any of the products.
However, it should be noted that the 40 -year -old Duke Sussex inspired the brand logo that has a palm and two hummingbirds on both sides.
Us realizes that palm trees was chosen as a head to Megan’s house and Harry in Montessita where they live with their two children, Prince Archi5, and Princess Lilibet3.
Meanwhile, humm Us can confirm.
Argument
In the previous Video on Instagram Megan revealed that she decided to change the name of the brand as ever when “Netflix came out, not only as my partner in the show, but also as my partner in my business.”
Us He realizes that Megan registered the company name many years ago before making official changes.
However the title is like never also belongs to an ancient clothing company Based in New Yar and New Jersey, founded in 2017.
“Wow and Hi,” the founder of the company Mark Kolsky launched a statement shared via Instagram on Tuesday, February 18, after Megan announced a change of name.
“I want to say thank you to all old friends who know and love our small family brand, as never before, and also say hello to anyone who has just realized that we have existed. In the last 36 hours, there has been calculating support and concern over the latest events around our namesake brand,” the statement said. “We know. We are not affiliated. “
Saying with The New York TimesKolsky said he considered legal actions, but ultimately decided against it.
“My brother is a lawyer and so I called him,” he said in the exit. “He is not an intellectual property lawyer, but he said you know you have some rights based on your established business.”
“I’m not trying to set a legal offensive here,” Kolsky added. “Now I’m just going back to work, and I’m trying to keep my brand awareness. If I end up being a conflict that affects my business, I’ll appreciate it then.”
“What feels that people are making comments and the media they want to create between us but no,” he added. “I didn’t talk to them. They didn’t talk to me. There was no battle.”