Max, who was once HBO, returns to HBO MAX
Warner Bros. Discovery that this undergoes another change in the brand. This would mark his After three years and even more if you count the days of S The streamer, known earlier as HBO Max (2018-2022), then as Max (2022–2025), will be known from now on … checks the notes … HBO MAX, again.
The rebrand will be held this summer and is part of Warner Bros.’s impetus. Discovery for growing the number of subscribers globally. Thehe She shares her belief that the return of the HBO brand to the Max Streaming service will help signal to its customers the type of quality content they can expect from their subscription. The new (see: the old) name uses the more emblematic name of the brand. It reads in part: "This evolution is also influenced by a change in the needs of consumers and the fact that today no user says they want more content, but most users say they want better content."
Bulls about the power of the HBO brand, said Zaslav, "The powerful growth we saw in our global streaming service is built around the quality of our programming. Today, we return HBO, the brand that represents the highest quality in the media, to further accelerate this growth in the coming years."
Warner Bros. Discovery reported profit last week and mentioned almost platform Max Using stages of subscribers and profitability. The company clearly sees HBO MAX as a major component for future growth, and HBO as the most precious asset for branding in its extended portfolio, as the AT&T merger with Discovery, Inc. In 2022, look as long as you continue to make a white lotus, I don’t care what you call it.
This article originally appeared on Engadget at https://www.engadget.com/enttraintment/streaming/max-hoch-was-once-hbo-reverts- to-HAX-MAX-154149241.html?src=rs=rs
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