Mark Zuckerberg suggested wiping everyone’s Facebook friends and making users start again to boost the platform’s relevance

• Meta CEO Mark Zuckerberg once floated the idea of ​​wipe User Facebook friends to promote the modernity of the platform. Email was revealed as part of the FTC’s anti-chat against metha. FTC strives to disguise metha’s achievements Instant And WhatsApp, but the company maintains the monopoly force does not keep the digital market in a highly competitive and fast-growing digital market.

Monday Meta Ceo Mark Zuckerberg captured witness In the trial of the foothold session against the company.

Zokerberg’s past communication has been submitted to various e-mail addresses as evidence, including one from 2022When meta boss offered a “crazy” strategy to promote Facebook’s Waning cultural modernity. Deleting the networks of all user’s friends.

“Option 1. Double falling on a girlfriend,” said Uck, Meta.

The message in response to growing concerns about the importance of weakening Facebook, suggested that the company would be able to recover the user’s involvement by eliminating existing friends’ connections and encouraging users to reconstruct their networks from scratch.

The proposal met with skepticism of some parts within the company. Tom Alison, then the head of Facebook warned that such a step could undermine the functionality of the important platform, particularly on Instagram.

He answered Meta boss, writing:

Uckerberg later pressed the idea, however, he questioned a friend-based model moving on a follower-based model.

Although the proposal was not really implemented, the Zakerberg mentioned in court on Monday, the e-mail reveals how concerned about the fast-growing digital landscape of the meta.

Meta’s anti-monopoly trial

In 2008, a separate internal email written by Meta CEO. The mail is based on the continuous anti-monopoly case of FTC against the platform. In it he wrote: “It is better to buy than competing.”

The trial that started on Monday, for years, the result of the case for years with Instagram and WhatsApp. The FTC case claims that the company bought competing platforms in the squash competition and to establish an illegal monopoly in the social media market. If the meta loses the case, it can be forced to break Instagram and whatsapp.

Meta claims that the competitive landscape has changed dramatically, and that now it insists on a number of terrible competitors, including Tiktok. YoutubeIMESSAGE AND MORE.

“The evidence of the trial will show that every 17-year-old world knows every year. Instagram, Facebook and WhatsApp are competing with YouTube’s Chinese Tiktok,Ximeessage and many others. More than 10 years after FTC, our achievements have been revised, the action of the commission shall send the message that the transaction has never ended. Regulators should support American innovation, not seeking a large American company, and China has subsequently offered to criticize the Emergency Situations. “

According to experts, FTC will appeal to the crane to prove its case, pointing to the recent court, where the meta emphasizes that the company has been based in recent years. This requirement may be an obstacle for regulators, as a competitive landscape has significantly developed when the meta has acquired WhatsApp and Instagram, new powerful competitors such as Tiktok.

Metal risks are still significant, as Instagram’s forced reopening can reduce its advertising revenue as much as 50%.

Representatives did not immediately respond to the comment request for Meta Luck, Made outside normal working hours.

This story was originally shown Fortune.com