Luxury Fashion Brands “Bite your nails” is over the EU tariffs
A month ago, luxury enterprises were waiting for a new erection, less tax and developing exchange and dreamed of good heel buyers related to the hours of luxury exchange and declarations.
Instead, the Trump management closes for a different reality, as the European Union applies a 20 percent tariff. For American consumers, “developed in Italy” and “made in Italy”, “developed in Italy”, “prepared in Italy”, the less blanket bags are more expensive Rolechs and uncertainty. Last year, the same consumers were responsible for 24 percent of global luxury costs of $ 1.62 trillion Bain & Company.
“The United States should have a salvier in the luxury goods industry,” the investment bank working in the fashion industry BDA co-founder. “The Trump management said on a night,” We will not play the ball. “Luxury is very tough.”
This was reduced to the decline of a luxury sales in China, a decline of a Japanese population in Germany and the old Japanese population. It is now not visible in the mood to discuss how a large US market facing the uncertainty of the United States, no brands, tariffs or how to affect the prices of products.
Dior, Louis Vuitton and Fendi, a spokesperson for the world’s largest luxury group LVMH, including more than 75 brands, refused to comment despite reporting the United States 25 percent In 2024, the Group’s revenues and Vuitton are the only European luxury brand in the United States. (President Trump Cut the ribbon at the Vuitton factory In the first time, the Chief Executor of Texas and Lvmh, Bernard ArnaaultTwo of his children, the last Trump attended the inauguration ceremony.)
Burberry refused to comment like Chanel. There was no comments from Hermès, Kering (Gucci, Balenciaga and Saint Laurent, Among Other Brands) and Puig (Carolina Herrera, Rabanne and Dry Van Noten). Coach and Tory Burch also preferred to stay in the wax.
A fashion lawyer who works mainly with independent American brands, a fashion lawyer who works with independent American brands with foreign materials, described his customers as “nails and draw their hair.”
Investor and consultant in Independent American brands such as Endrew Rosen, Twp, Veronica beard and Alivia, “I do not even know what the price of our Merchandisia will happen.”
Many luxury brands have large saving margins and can also swallow costs or press the suppliers for their reduction, but analysts estimated that prices will increase.
“Most people think that their right thoughts are just thinking that they should wait,” Luca Solca, a great analytics that covers the luxury in the research firm in Bernstein. “The volatility of US policy has been savage in the last two months. The president may change the opinion or sign a contract with the EU”
Undoubtedly, no one is one of the purposes of high-level clothing and leather-skin-goods factories and management tariff policy in the United States.
“Every conversation was in the last five to 10 days, one person talked to the construction of a factory in the United States,” said Victoria Beckham and Tommy Hilfiger in the investment bank in the investment bank Cascadia Capital, William Seasman.
He said he thought such a movement was, the founder of the brand brand Brunello Cucinelli, said there were no plans. “It is the basis of our identity in Italy,” he said. “Our company is Italian and we will continue to settle in Italy.”
In the 1950s and in the ’60’s the United States in the United States in the United States, 98% of clothes were organized in the United States. Today is only 2 percent. Denise N. Green, Associate Professor and Cornell Director of the Fashion and Textile Collection, Denise N. Green, Associate Professor and Director would take years to restore. Companies that produce clothing in the United States, from China, wools and nodes, it are with the cash registers from Italy and Mongolia.
Therefore, Bernstein’s Mr. Solca, 20 percent of the European Union, 31 percent of the goods from Switzerland, “Americans will pay more.”
Therefore, Mr. Rosen said, “It is not a tax to these countries – taxes to American companies and American consumers.”
Of course, if any consumer can udow higher costs, it is a luxury consumer. Ordinary wisdom is firm in a decline, even in a decline; Although rich, less rich, it is still comfortable to entertain their tastes for expensive goods. In this sense, the luxury prospects are better than mass market brands that produce and face higher tariffs in Vietnam and Cambodia.
Again, all luxury consumers are not the same, talk about material. Achim Berg, the founder of fashion sights in a luxury industrial center, did not think that about 70,000 dollars of luxury buyers had a $ 100,000 price of about $ 750,000. Customers, bags or diamond tennis bracelets, which are scored by both the scenes of the decline, can choose against arbitrary shopping.
When people feel confident and optimism, he said that the general environment, Mr. Berg, “insecurity”.
Tariff-related costs will come to Years increase in luxury price growth. For example, Chanel bags increased more than twice between 2016 and 2023. This can contribute to the “negative perception” in luxury brands.
“They were now at a time when they need to restore customer confidence, so this is not in the right direction,” he said. “There is only a general negative feeling in society against the products for SuperQual.”
But even in a decline, he said, “Win,” he said.
Vintage designer sellers can benefit from all upheaval. “I will watch the sale of luxury bags in Christie and Sotheby,” said Mr. Silence.
A Vintage Rolex seller Jacek Kozubek said that there are one of the best partners in Japan, where many of the best parts fly ahead of more than 400 hours and more than expected tariffs. Mr. Kozubek bought a $ 300,000 melody 50 hours.
Mr. Sola said it was possible gray market In the United States, like Daigou system in China, individuals can develop as luxury goods abroad, enter the country and then re-purchase them for a profit.
All luxury analysts have a tendency that all luxury analysts will be re-emerged: “silent luxury”, when consumers are separated from the shops with purchases and visible logos in flat paper bags
“People who can still pay it can be a luxury embarrassment,” said Mrs. D’Arpisio. “They can’t want to be such a show wearing something immediately known.”