LiveWire launches Gamer.ID identity solution for brands and agencies to reach gamers

LiveWireStarting marketing games, launches Gamer.ID, a next -generation identity frame in its GameView technological stack.

Powered by the Optable Identity Infrastructure and Data Cooperation Infrastructure, Gamer.ID is an identity solution that allows brands and agencies to reach games with accuracy, scale and conformity.

Gamer.id is at the base of Gamer.graph, owner of a LiveWire engine to resolve identity. Gamer.graph analyzes real-time data and predictive data, empowering brands to focus on the right players with the right messages-all without compromising consumer confidentiality. Gamer.id is like an intelligent system that helps brands understand gamers while maintaining data private, the company said.

As the games exceed traditional entertainment formats, brands require a purposeful identity framework to connect to gamers through computer, consoles, mobile, CTV, Esports and retail media. Gamer.ID eliminates the reading of third -party cookies, providing deterministic data on the first -country gaming audience that nourishes high -impact media campaigns.

“Our mission is to continue to be a world leader in understanding gamers better than anyone,” says Indy Khabra, a co -founder at Livewire. “With gamer.id and gamer.graph, we revolutionize targeting the audience in the game. Our first privacy approach combines premium data intelligence with measurable brand results. “

Khabra added: “Traditional identity solutions have failed play audiences, but Gamer.ID allows brands to reach authentic gamers in all points of contact – no cookies or probability models. This is not just another ID graphics; This is a comprehensive game identity framework that overcomes games, program and trade. For brands, seriously for games, gamer.id is essential. “

As one of the most modern game identity solutions built today, Gamer.id has three main pillars:

● DMP (Data Management Platform)-Sweet and segments deterministic gaming data, giving the real-time audience intelligence in the entire gaming ecosystem. It is integrated with SSP, DSP and CTV platforms for activating full funel.

DMP is like a giant digital library that collects and organizes game data. It helps brands understand what types of games people play, how often they play and what they may be interested in.

● Gamer.grap (Identity Graph)-Discover millions of playing games, game engagement and transaction data in cohorts, confidentiality, providing high-precision guidance within programming, during play and CTV assets S The identity graph is like a puzzle that connects different parts of data to recognize the same gamer on different devices and games – without using personal data such as emails or names. It helps the brands show appropriate ads without knowing exactly who you are.

● Clean Room Optable’s clean space technology provides a secure, confidential-compatible environment in which brands can be uploaded and match data from first countries without presenting personal information (PII). Supports media networks, CTV and software buyers.

Imagine a safe meeting room where the brands and players of the games can compare their data without actually sharing private details. This allows advertisers to find the right audience while keeping information about gamers safe and anonymous. Together, these tools help the brands reach gamers in a way that is suitable and easy to confidently, but improves media efficiency.

The company said Gamer.ID is the first design privacy designed to comply with the strictest privacy rules of GDPR, CCPA and global. The clean room guarantees secure data on the board, matching and activation, preventing data from leaking and providing the brands with confidence from implementing campaigns in a fully compatible environment.

Through direct integrations with game publishers, platforms and DSPS, Gamer.id allows for seamless program activation in multiple channels. Brands can use Gamer.ID to power while playing and reward video promotions in mobile, computer and consoles, activate CTV and game streaming platforms such as Twitch and YouTube and connect gaming audiences with online and offline purchases through media outlets Retail and commercial networks.

“The way the brands connect with the gaming audience is changing rapidly, and confidentiality is at the center of IT,” said Bosco Milekic, Chief Product Officer at Optable. “Partnership with LiveWire to Power Gamer.id makes data cooperation without any problems and efficiently, helping brands reach gamers without outdated tracking methods or assumptions. Our goal in Optable has always been to give advertisers the necessary tools they need to work with their data, responsibly and with confidence. “

Livewire’s expertise in games helps brands to navigate an expanding landscape, where the game continues to attract more consumer attention. Through gamer.id and gamer.graph, marketers can better connect to the gaming audience through insights managed by data and targeting.

By pairing the deep understanding of LiveWire about the playing ecosystem with the leading industry cooperation with Optable data and clean room technology, Gamer.id provides a first identity framework designed for the future of the game advertising.

Previously, LiveWire raised $ 4.7 million in Serie A Round in 2022. It has 45 employees and was launched in 2021. It is based on believing that game marketing is the key that unlocks the massive commitment to brands. Studies show that the next marketing limit is immersive, interactive and playing. The possibility is to provide innovative, effective and scale brand advertising opportunities in a way that is authentic and easy to implement, the company said.