Lego builds an internal video game development team
LEGO has a long history in the video game sector between licensed titles that contain digital brick versions of iconic movie characters and Like the new S But after decades of third -party studios who make games with the name Lego on them, the company takes more practical approach.
“We can definitely say that while we are under the Lego brand, we can cover experiences for children of all ages, digital or physically, said Lego CEO Niels Christiansen S For this purpose, the internal game development ward “is something we build”. According to the publication, Lego dumped hundreds of millions of dollars to triple the number of software developers to over 1800. “We made a lot of investment in the future – I almost prefer to overdo it. This is the benefit of being family and long -term, “Christiansen said.
It is unclear if Lego plans to stop working with external developers. This would be a risky move given the capital that Lego Games made by third -party studios have accumulated over the past few decades, given the likes of Lego Indiana Jones: The original adventures and the awesome Lego Star Wars: Skywalker sagaS There were a string of unlicensed games that were also good-for example, they liked For its bigger part. Meanwhile, (Reinforced by the enormous popularity of the main game) has drawn to 87 million players.
Making video games is difficult and the Lego Games Development Team will have to hit the right mix of fun gameplay and the brand’s humor for a trademark. However, Lego can afford to swing at that moment. The company instructed things like developing games and themed parks while on the verge of bankruptcy two decades ago, but its main toy business recovered significantly.
Lego that its revenue increased by 13 percent in 2024 to $ 74.3 billion ($ 10.9 billion) – almost doubled what it had drawn five years ago – while its operating profit jumped by $ 10 percent to $ 18.7 billion ($ 2.7 billion). Along with the construction of its game business, the company has bought its Legoland theme parks as it is again trying to diversify itself outside its physical brick business.
This article originally appeared on Engadget at https://www.engadget.com/gaming/lego-is-s-building-an-t- Hideo-video-game-development-team-Team-143230592.html?src=ss=s
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