Khloe Kardashian launches the consumer brand supported by Serena Ventures, WME

Khloe Kardashian earlier launched its new food company, Khloud and its first product, protein popcorn, Set to press target on April 29S

Already in December, TechCrunch reported that Kardashian And her mother, Chris Jenner, wanted to raise at least $ 10 million for a business called Khloud. Jessica Bixby, an associate partner at the K5 Global, who invests in the brand, said she continues to raise a “$ 12 million copser”.

Other investors include Serena Ventures, William Morris Endeavor (WME) and capital shoulders.

Hlud says his popcorn is made of corn whole grains and that his “Khoud Dust”, milk protein and spice sprinkled on it gives every seven grams of protein. In addition to the target, the product will be sold On his website.

“We start with popcorn, but it’s just the beginning,” Kardashian told TechCrunch. “We plan to expand in other categories for breakfast in the store, there is so much space to restore daily snacks.”

Kardashian says the mission of her breakfast is to offer more food alternatives made from “clean” ingredients.

Kardashian-Jenners are known for their ever-growing and ever-absorbing consumer business empire. However, this noted the first time a family member has entered the snack business. It makes sense to some extent – numerous articles are written for their favorite foods (including Specialized Page on Instagram), And wherever there is a widespread potential interest of consumers, there is a wide chance of celebrities making money.

Celebrities have pumped Numerous hair care linesAlcohol lines and beauty products. The Kardashi were there (and still doing it). Now their empire is spreading From household cleaning products to the food in our closets.