Instagram will soon let you transform your stories with AI Slop from text to video

A common complaint about Instagram and social media in general is that it breeds insecurity by presenting an unrealistic impression of other people’s lives as better than they really are – only the best moments. And the heavy editing of physical appearances is known to contribute to body dissatisfaction even when people know what they’re seeing, it’s not the full picture. Instagram will soon make this situation worse by allowing users to completely transform their videos using generative AI.

In a teaser shared by Adam Mosseri, the Instagram exec managed to completely transform his look, transforming into a felt doll in one shot and transporting Mosseri from his office to a snowy mountain range in a fur coat in another. In another, he managed to get a hippo behind him, which hopped around and looked into the camera.

“Many of you make the amazing content that makes Instagram what it is, and we want to give you more tools to help you bring your ideas to life,” Mosseri said. “You should be able to do whatever you want with your videos. You should be able to change your clothing or change the context you’re sitting in… You name it.’

The new feature, which will be available sometime in 2025, is powered by Meta’s Movie Gen AI model. The announcement comes shortly after OpenAI and Google DeepMind introduced their own video generation models. By making these tools available on Instagram, Meta shows how generative AI can have immediate applications in its application suite. CEO Mark Zuckerberg said he wants to infuse the company’s full suite of applications with AI, including through in-feed content that is specifically tailored to each user’s interests.

Of course, while early demonstrations of video generation models were promising, they are not perfect. OpenAI’s Sora presented many issues you might expect, such as objects disappearing and faces changing appearance after just a few seconds. Mosseri only showed one-second demos of Movie Gen AI, so while they look pretty impressive, we’ll have to see if they hold up in longer clips.

There are certainly some interesting ways Instagram’s generative AI can be used in fun and entertaining ways. The question is whether they outweigh the negatives. Mental health concerns aside, AI has already flooded Facebook feeds with fake images that older or more gullible users are susceptible to believing are real, and it’s too early to tell what harm it will ultimately do. cause this.