Insiders reveal how Disney’s Disney’s disaster unfolded

Disney’s live activity ‘White“It was supposed to become a blockbuster of billions of dollars, but instead became one of the largest sections of the studio.

The film in the lead role of Rachel Zelarir and Galo Gadot suffered from disputes: from publications on social media the leading actress to behind -the -scenes tensions and expensive residents.

Disney executives began to analyze what went wrong when the film opened to a gloomy $ 87 million worldwide. Insiders showed that the combination of public reaction, production problems and poor marketing solutions contributed to the catastrophic release of the white.

The controversy around “White” began a few months before the exit with the main actress Zelarir in the center.

On August 12, 2024, just three days after she introduced the first official film trailer at the D23 D23 event, Zelarir came to X (formerly Twitter) to thank the fans by writing, “and always remember the free Palestine.”

The message scored 8.8 million views – almost four times the view of her original advertising position for the trailer.

Insiders told Variety The fact that Disney executives were shocked that their leading actress mixed the film’s promotion of $ 270 million with a political statement. One insider noted: “She did not understand the consequences of her actions, as far as the movie meant for Galya, for whom it is.”

The felling of the post of Zelarir was immediate and the reaction spread to social media. Insiders shared that producer Mark Platt even flew to New York to talk directly to Zelarir about the situation. However, she refused to remove the post.

Meanwhile, tension grew as threats against its co-authors Gadot, who to rise Israeli-Begans, which made Disney increase the safety for her and her family.

Three months later, after the US presidential election, Zelarir again made his headlines, after a controversial position.

She wrote on Instagram “F-CC Donald Trump” and “Let Trump fans … never know peace”.

For Disney it was a gap. The studio was reportedly fighting the luminaries of the audience against “White”, and Zelarir’s comments delivered half the potential cinemas.

Disney executives knew that the permit for such messages was not viewed, which was harming the prospects of the film. The plate came again, urging Zelarir to reduce her internet activity.

After some back and forth, Zelarir reluctantly agreed to work with a social media consultant, who paid his messages before the publication.

The disputes related to the Zelarir were not the only problems that the White Capa encountered. The production of the film was imbued with problems from the beginning.

According to VarietyThe delays caused by Covid-19 fire on the set, and the strike of Hollywood actors in 2023 led to several planning interruptions. When the test checks gave negative feedback, expensive reshuffles were ordered, which further overstated the film budget to approximately $ 270 million.

Despite the efforts of the studio, “Snow White” could not contact the audience.

The head of the rival studio said the output: “You cannot say that the Remake in the live action of the most iconic film in the storage facility, which cost ($ 270)) and was transformed several times, opening up to $ 50 million.

In reality, “White” failed to reach even the low end of the rental projections, opening up only $ 43 million.

While Zelarir was in the center of most of the disputes, her co -author Galo was also confused.

After the political statement, Zelarir’s threat against the gadot grew. Insiders told Variety This Disney had to pay for additional security for the actress, the mother of four.

Unlike Zelarir, however, the gadot carefully moved with the situation, restricting its public statements to expressions of support for civil hostages that were made during the Hamas attack on October 7.

Despite the rumors of the hostility between the two leading actresses, the sources stated that Zelarir and the year were well over during the shooting. However, during the press -ut of the film, everything became uncomfortable.

Disney was reportedly promoted by the perception of tensions, planning them for individual advertising events. On the premiere of March 15, an interview with the red track was canceled only in favor of photos, and both actresses were mostly held separately.

Inside the theater, the El -apitan Zelarir and the years were sitting separately, and Zelarir was sitting two rows ahead of the gadot and her family.

Snow White failure emphasizes the broader tendency-rhem of live action Disney is no longer guaranteed.

After the dominant force at the box office, Disney’s classic animation films have reinterpreted in recent years. Movies such as “Dumbo” and “Maleficent: Mistress of Evil” could not cause excitement, and “Peter Pen and Wendy” were sent directly to Disney+.

Jeff Analyst Jeff side of the exhibition participants said: “They say that the whole press is a good press, but in the case of” white “they were unnoticeable. Too much negative disputes surrounding this movie for many years, and it did not help that reviews were striking, most likely that did. Perhaps the sake of sophistication – despite the unsuccessful debut. “

With the “white”, which has not reached its potential, Disney is now faced with the rigid decisions about the future of his division in live action.

When the studio reflects on what did not go, it is clear that the combination of problematic production, the dividing main actress and the growing skepticism due to unnecessary remakes contributed to the fall of the film.