Inside Google’s two -year rage to catch up Openai

But more piles of fascinating research is only useful for Google if they generate this most important of the results: profit. In general, most customers are not yet ready to pay directly for AI features, so the company can search for ads in the Gemini app. This is a classic Google strategy, of course, one that has long spread to the rest of the Silicon Valley: give us your data, your time and your attention, check the field for our conditions that release us from responsibility, and we will not charge you a penny for this cool tool we built.

So far, according to Sensor Tower, Openai estimates are 600 million global application for all time for 140 million for the Chatgpt DWARF Google app for the Gemini app. And in this AI race, there are also many other chatbots-Claude, Copilot, Grok, Deepseek, Llama, many of them, supported by the largest and best-funded competitors (or, in the case of Claude, Google itself). The whole industry, not just Google, is struggling with the fact that generative AI systems have required billions of dollars investment, so far unregistered and huge amounts of energy, enough to extend the life of decades of coal plants and nuclear reactors. Companies insist that efficiency is added daily. They also hope to reduce errors to the extent to win more users. But no one really figured out how to generate a reliable return or spare the climate.

And Google faces a challenge that his competitors do not do so: In the coming years, up to a quarter of the search advertising revenue can be lost by antitrust judgments, According to JP Morgan analyst Doug AmutS The mandatory filling of the cash registers is not lost by anyone in the company. Some of Hsiao’s twins have worked during winter vacations for three consecutive years to maintain the pace. Google co -founder is reported last month told some employees 60 hours a week is a “sweet place” for performance to win AI race. The fear of more redundancies, more burning and more legal problems is deep among current and former employees who spoke with Wired.

A Google researcher and a high -ranking colleague say a comprehensive feeling is anxiety. The generative AI is obviously useful. Even governments, which tend to regulate major technologies, such as France, are warmed up to the exalted promises of technology. On Google Deepmind and during public conversations, Hasabis did not give way to his goal of creating an artificial general intelligence, a system capable of knowledge at the level of human levels in a number of tasks. He spends from time to time on weekends walking around London with his Astra prototype, receiving the taste of the future in which the whole physical world, from this Thames, suffered there to this Georgian mansion here, is sought. But AGI will require systems to be improved in reasoning, planning and responding.

In January, Openai took a step towards this future by launching the public to another experiment: his long -awaited operator service, the so -called AI agency, which can act far beyond the chatbot window. The operator can only click and enter websites as a person would fulfill duties such as booking a trip or completing a form. For the time being, he performs these tasks much more slow and cautious than a person, and on a steep expense for his unreliability (available as part of a $ 200 monthly plan). Google, of course, also works to implement agency features and in its upcoming models. When current twins can help you develop a dining plan, the next one will put your ingredients in an online shopping cart. Maybe this one will then give you real -time reviews for your onion erase technique.

As always, movement can quickly mean blinking often. At the end of January, before Super Bowl, Google launched an ad in which the twins were caught, even more ridiculously ridiculous than the bard’s error: she thought half or more of the entire cheese consumed on the ground was a good. As the twins grow from sometimes a fact machine to an intimate part of the human life-coach of life, an assistant to the Landburst-Pichai says Google goes on cautiously. But back, however, he and other Google leaders may never want to get caught in the back. The competition continues.

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