Hermes to increase US prices for Iconic bags and scarves due to tariffs

French luxury group Hermes President Donald will raise the prices of the United States from the start of the United States to cancel the impact of Trumman’s tariffs.

Company – this week has passed the opponent Lvmh As the world’s largest luxury company, it is known for the market capitalization – with retailers for hundreds of dollars with Birkin and Kelly Bags. Other products include jewelry, watches, shoes, perfumes and makeup.

“The price increase will not apply only to the American market, instead of the rates applied to the American market,” Hermes of Hermes, Hermes’s executive vice president, said during an analytical call to the first quarter of the company.

Hermès targets prices to rise since May 1 and “fully replace” effect Universal 10% tariff At the beginning of April, more than 20% of the White House, could face the European Union Negotiate with a new deal during the 90-day fame of Trump.

Among US consumers is expected to fight at higher prices on the items in the items electronics and clothes for cars and Housesas the effect of tariffs.

In itself The first quarter resultsHermes, in the first three months of the year, about 17% of sales income, 11% of sales growth in America has increased by 11% of sales.

According to Deutsche bank analysts, the increase in revenue in the first quarter consists of 7%, in sustainable currency, only 8% to 9%, Deutsche bank analysts said. However, it was slowly represented An increase of 17.6% In the fourth quarter of 2024.

Deutsche bank analysts said that the results were “firm”, watches and fragrances were driven by hours and perfume sales. Citi described them as “a respectable result.”

Hermes shares, 1.3% in Thursday morning transactions, the cost of 244.5 billion euros ($ 278.2 billion) – due to the calculation of LVMH 245.7 billion euros.

Lvmh is managed by the Frenchman’s Billionaire Arnault family, Attempted to obtain accordingly Hermès ten years ago. Despite the painting level of the market cover, Hermes’s annual income is less than the fifth part of LVMH, the owner of the Louis Vuitton and Dior, Alcoholic Business Moët Hennessy, US jewelry tiffany and beauty chain Sephora.

Lvmh on Tuesday reported an unexpected landing In the first quarter, a fall flag in the division of sales, dominant fashion and skin items.

There are analysts Preded the luxury sector Due to the increase in increased import costs for a highly spending customer, it will be less affected than other retailers. However, as a result of amplifier global economic growth or decline, they would face large headlines without a wide-back with consumer expenditures.