HBO MAX returns when Warner Bros. Discovery changes the name of its streaming service (again)

Two years ago, the CEO of Warner Bros. Discovery David covered on stage at the Press event to Revel In, Its brilliant solution to rename HBO MAX Like, simple, max. “This is the real moment for us … It’s our time. This is our chance, and everything is possible,” – boasted a man who can’t understand how to make money from a permanently popular looney tunes brand. “I feel that our company is our date with fate.”

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Today, he went on the stage on the Press Museum to admit that he had made a catastrophically stupid mistake, shyly announceing that the Max would be called HBO Max again as of this summer. I’m kidding, he is completely trying to rotate it as another brilliant solution with it is not a very shiny part.

As you can remember, the initial rebranding met with great skepticism unless openly hostility. Why in the WBD world would like to retreat from perhaps the most prestigious brand on television? Despite the fact that the company is exposed to the vicissitudes of Hollywood life, it is still regarded as the gold standard of the industry. HBO was a trusted brand From the 1970s. It gave us such an original series that changes the game as “Sopranas”, “Larry Sanders” and “Game of Thrones”. As the audience sought to transfer services over the last decade, the only service they are almost sure is the one who boasted the full HBO programming spectrum. The factor in the deep bench of current and classic films, as well as sports, and this service could not lose.

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Why did the HBO name be buried?

Zaslavl’s decision was motivated by a stupid pride. The CEO rose to corporate fame as the head of Discovery Inc., which serves viewers who crave such reality -series as “Here’s Honey Boo Boo”, “17 children and count” and “the worst tattoos in America.” After the merger that arose in the entertainment hippopotamus, known as Warner Bros. Discovery, he saw the opportunity to unleash his trash programming into the HBO Max carefully curatorial sphere. Doing this, he believed that the companies needed to simplify the brand, first of all because they thought the HBO is too rapidly the brand to attract the demanding eyeballs that are fit for “Doctor Pample Popper” and “90 -day bride”.

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Of course, this did not work as expected.

According to the press release, HBO MAX “will” de-pre-pre-pre-nizarize other genres that provide less interaction and acquisition. “

“No consumer today says that he wants more content, but most consumers say they want better contents. With other services that fill more basic volume needs, WBD clearly distinguishes itself through its qualities and different stories, and no brand has done it better and more consistently in the HBO.”

In an interview with TermJB Perrette, president WBD and broadcasting CEO offered this cheerful evil bit corporate conversation instead of saying “we stirred”:

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“We have done this, both in terms of content and in terms of strategy over the last two years, since we launched, in positioning, in terms of who we are, and how we differ from what others do in the market in terms of volume, we are more about quality and difference.”

The same article shows that Perrette and the company evaluated Strimeter’s progress over the last five years, and concluded that the HBO brand has given them the best chance for the success they needed to show their shareholders. They then took this data into the wit, and he signed up for rebranding.

In fact, you do not have to pass it Zaslav for the fact that he is overcoming his rebranding strategy. It will save a little money here, you do not have to go on the expense of licensing these Discovery series, but squeeze a penny – that’s almost all that it is successfully done after taking on the studio launch. By doing this, he angered the directors and creators of television who saw as their series Adil “Batgirl” or Falala). Finding out how to make a profit without rejecting hard work of artists and crews (which should never be an option) is his work, and he still disrupts the misfortune.

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WBD knows that this brand about face will cause a variety of ridicule, so they tried to get out ahead of the contempt, playing. Company’s official account (previously Twitter) This morning dropped the post This states: “The gap: White smoke was seen from the Warner Bros Water Tower .. a new brand was selected.” People, you will not be able to make fun of yourself for damage to your company, especially if these stupid solutions can lead to dismissal.

Usually, this value is usually fired or forced to retire. Unfortunately, it has been paid by 2024 by 4% to the large (and terribly undeserved) $ 54 million, it seems, they do not go anywhere. So we just need to savor the Warner Bros. Discovery, which is eaten by Heapin ‘Helpin’ Crow.

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