Gwyneth Paltrow promotes Blake Brown hair care in support of Blake Lively

Gwyneth Paltrow comes in support Blake Lively and her hair care line, Blake Brown.

Following Lively’s sexual harassment allegations against her It ends with us cast and director Justin Baldonishe received public support from individuals including 52-year-old Paltrow. Lively’s allegations against Baldoni include unwanted kisses during filming and a campaign to damage her reputation. Baldoni categorically rejected these claims, calling them “completely false, outrageous and deliberately obscene”.

Paltrow publicly expressed her support for Lively, 37, the day the complaint was made public. In an Instagram Story, she listed Lively’s Blake Brown hair care line on her Christmas wish list, adding a queen emoji to her post.

According to the legal documents received by Us Weeklythe effects of Baldoni’s campaign of destruction against Lively’s professional life were “immediate and substantial.” This includes Blake Brown, which was launched around the same time It ends with us“in theaters this summer.

As a result of the negative chatter on social media, Lively claimed she felt she couldn’t “continue to make public appearances or events without being forced to openly discuss what happened on set.”

One such incident allegedly involved the cancellation of a “critically important” Target corporate event for the said hair care company, for which she refused to appear as scheduled.

The lawsuit also alleges that the retaliatory campaign against Lively also hurt her companies, such as the launch of Blake Brown, which Lively spent seven years building.

“The long-planned launch of her hair care line, Blake Brown — a date that was set more than a year before the film’s release date — the documents say — was caught in the crossfire of a negative environment against (Live).”

On the topic: Amy Schumer and other stars support Blake Lively amid Justin Baldoni’s lawsuit

Jeff Spicer/Getty Images for Sony Pictures Blake Lively has received public support from her famous friends and other Hollywood stars following news of her lawsuit against Justin Baldoni. On Friday, Dec. 20, Lively sued “It Ends With Us” director and performer Baldoni for sexual harassment. According to court documents that (…)

Before the “social manipulation” campaign began, Gossip girl The actress was informed that Blake Brown was Target’s biggest hair care launch ever. And based on internal sales projections, the “sudden and unexpected negative media campaign” negatively impacted retail product sales by a whopping “56%-78%.”

What’s more, the brand’s Instagram account was flooded with “derogatory and derogatory comments, including posts from user accounts that had no followers and no previous posts,” indicating invalidity, according to court documents.